Beimu Punta Ruray: Flagship Tienda Ukhu Kamay by Huson

Beimu Punta Ruray: Flagship Tienda Ukhu Kamay by Huson is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Ukupi Kamay Competition Category.

BurunsiUkupi· 2021

Beimu Punta Ruray: Flagship Tienda Ukhu Kamay

by Huson

Client: Beimu Home

A' Design Award Burunsi Premiu Winner in Ukupi Category

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Verified Award Winner

Verify Award Status for #116018

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beimu Punta Ruray: Flagship Tienda Ukhu Kamay

Qillqa Riman: Beimu nisqa Dongguan, China llaqtapi flagship tienda ukhun kamayninmi, 800 metro cuadrado hatunniyoq. Kay kamayqa productokunata mana chaninchanchu, aswanmi ukhu pachallantataq sinchita rikuchin, chaymi watuqkuna ukhu pachapa kikin kayninwan hapisqa kanku. Fachadaqa yana chayri yuraq bloque-kunaman kuchusqa, phisqa siq'ikunawan ruwasqa. Marka logo kuchunpi, huk sapan ventana 3.3 metro cuadrado kichasqa kachkan, chaymi ukhu pachawan hawa pachawan ñawinchanakuyta ruwan. Puka chayri yana llamp'u kaqllamanta hatun purina ñanta ruwanku, chaymi purinaqa unayta kachkan. Mesa chayri tiyanakuna, huk hukmanta hatunniyoq, achkha kamachikunata quwan, tantanakuyta, samayta chayri rimanakuyta ruwananpaq.

The Recognition

About the A' Design Award Burunsi Premiu

Beimu Punta Ruray: Flagship Tienda Ukhu Kamay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Beimu Punta Ruray: Flagship Tienda Ukhu Kamay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Beimu Punta Ruray: Flagship Tienda Ukhu Kamay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020