PepsiCo Design and Innovation nisqap Lays Signature Pop-Up Marka Yachay Ruwana diseñonqa Raymi Kamay Atipanakuy T'aqapi 2021 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.
QuriRaymi· 2021
Lays Signature Pop-Up Marka Yachay Ruwana
PepsiCo Design and Innovation rurasqa
Mañakuq: PepsiCo Design & Innovation
Raymi T'aqapi A' Design Award Quri Premiu Atipaq
Taripasqa Premio Atipaq
#118889 nisqapaq Premio Kayninta TaripayDiseñomanta
Lays Signature Pop-Up Marka Yachay Ruwana nisqamanta
Lays Signature nisqaqa papa chipsmanta muyuriqpi ruwasqa huk pop-up marka yachay ruwanam. Kay yachayqa akllasqa qhatuna wasikunapi tuyla kaq kitikunapi churasqa kachkan, chaypi huk mixology chips qhatuna hamp'ara huch'uy yachachina pata hina llamk'an. Watukuqkunaqa kawsaq pukllayta qhawanku, chaypi mana rikch'akuq miskikunataqa paykunaq ñawpaqinpi makiwan ruwasqa kanku. Kay teatro hina, achka musyay yachaywan ruwasqa formatoqa imayna chipskuna quykusqa, malliykusqa, rakikusqa kasqantapas musuqmanta t'aqwirin. Munayninqa chiqap yachaykunata, runa pura rakikuytawan chaninchaq wayna rantiqkunaman chayaymi. Ñawpaq kaq ruwayqa Lane Crawford hatun qhatuna wasipi rikuchisqa karqan.
Riqsichiy
A' Design Award Quri Premiu nisqamanta
Lays Signature Pop-Up Marka Yachay Ruwana A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Lays Signature Pop-Up Marka Yachay Ruwana ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Lays Signature Pop-Up Marka Yachay Ruwana munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Kallpachay
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Huñu Runakuna
- PepsiCo Design & Innovation
Auspiciasqa
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Astawan T'aqwiy
Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.
