Visions Of Future Kikinmanta Ruraq Digital Churana by Inty LLC is a highly esteemed winner of the very prestigious 2021 A' Design Award Quri Premiu in Raymi Kamay Competition Category.
QuriRaymi· 2021
Visions Of Future Kikinmanta Ruraq Digital Churana
by Inty LLC
Client: Alfa-Bank
A' Design Award Quri Premiu Winner in Raymi Category
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- Verified Award Winner
- Verify Award Status for #120393
The Design
About Visions Of Future Kikinmanta Ruraq Digital Churana
Visions of Future nisqaqa huk kikinmanta ruraq digital churanam, huk qhawachina wasi ukhupi rikuchinapaq kamasqa. Optiko sensorkunam watukuqpa kayninta tarinku hinaspa payta kay ruwaypa chawpinman churanku. Pichqa rikuchiykunam, chay pachallapi ruwakuq abstrakto siq'ikunayuq, muyupayaspa pukllanku, watukuq chay kikinmanta ruray k'itipi kachkaptin. Wasi kamayninqa LED pantalla blockkunata, qhispi blockkunata, neon k'anchaykunata, marcokunatawan huñun concretowan, qhispiwan, yana mana llipipiq k'ullu k'aspiwan ima. Huk kuyuy qhawaq camaramanta hamuq ukhu willakuykunam chay pachallapi wakichisqa hinaspa rikuchisqa kanku. Kay churanaqa usachiqta muyupayaq servicio yuyaytam rikuchin.
The Recognition
About the A' Design Award Quri Premiu
Visions Of Future Kikinmanta Ruraq Digital Churana A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Visions Of Future Kikinmanta Ruraq Digital Churana ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Visions Of Future Kikinmanta Ruraq Digital Churana munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept takes the user and puts it into the center of the idea. We used optical sensors to create a connection between the user and the digital environment. The architectural approach had a unique feature — a combination of LED screen blocks, glass blocks, neon lights, and frames.
- Dimensions & Packaging
- We used 2 servers to run the installation. Unity server was processing data from Kinect and transferred it to Ventuz server which was used for real-time visualization and lightboxes control via DMX. Render Layout was configured in a way that the content was rendered in resolution 2880 x 1536 px, 60 fps, and displayed on the video wall with the Full HD resolution without loss of quality.
- Tags
- Digital art, Interactive installation, Kinect, Alfabank, Computer vision, Silhouette
- Production Technology
- Architecture: we were focused on mixing different kinds of light sources (screens, lightboxes, and neon signs) together with the textures and materials of the booth (concreed, glass, black mate woods) to get a fresh minimalistic look and feel. Technology: we used a combination of two different software. Unity — to get the depth map from Kinect and Ventuz — for real-time visualization.
- Design Challenge
- The most complex part of this project was keeping a proper balance between entertainment and conveying an idea. For each scenario, we had to make prototypes and tests to see whether it works or not.
- Research
- We entered the job, having no other info but the client's message — "as a bank we do not have any unique technologies to show on the exhibition, but we want you to represent us as a bank of future". Our approach was to create 5 manifests, that represent the future in different ways. All manifests were united with the idea that services should be around the user making life more comfortable. We put the user in the center and surround it with 5 interactive scenarios with real-time abstract graphics.
- Inspiration
- Our task was to represent Alfabank as a bank of the future. We thought that such a bank should surround its client with services that make life more comfortable. We tried to deliver this idea through an interactive experience where the user is the center of everything. Our inspiration comes from the idea itself and computer vision tools that are available today.
- Project Duration
- Sochi, Russia, 3 days, Forum of Innovative Financial Technologies Finopolis 2018
- Operation Flow
- Installation is sensitive to the presence of the user. Once it captures the user one of the 5 scenarios is activated randomly. It plays for a certain amount of time and then switches to the next scene. Scenarios are played one by one in a cycle until the user goes out of the interaction area.
- Team Members
- Liza Zagvozdkina
Alexander Volkov
Sergey Startsev
Roman Filin
Dmitriy Kargin
Denis Nikitin
Anton Skiter
Daniel Kosinsky
Evgeniy Berezkin
Dmitriy Andrievskiy
Savva Mikhaesku
Artem Orlov
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