Quri Tinkinakuy · 2021
MG iSmart Willay-Kusichiy Sistemapa Interfazin
by Star
- A' Design Award Quri Premiu 2021 in Tinkinakuy
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Willay-Kusichiy Sistemapa Interfazin
MG iSmart nisqaqa MG marcapa autonkunapaq ruwasqa willay-kusichiy sistemapa interfazinmi. Kay interfazqa musuq mercadoman lluqsinapaq yanapakun, huk sapaq ruwaywan tinkinakuy (conectividad), digital tupanakuna hinallataq yachayniyuq yanapaqkuna muyuriqpi wakichisqa. Marcapa llamkaq ayllunwan hinallataq chayana mercadokunapi rantiqkunawan ruwasqa maskaykuna hinallataq yuyay paqarichiy huñunakuykunam ruwaqkunapa purinankunata pusarqan. Kimsa tupanakuy hamutaykunam prototipo hina ruwakurqan, hinaspa suqta rikuy ñankunam llamiykusqa karqan, manaraq huk tukuy ñan akllasqa hinallataq sumaqta ruwasqa kanankama. MG iSmart nisqawan wakichisqa autokunaqa India hinallataq Thailandia suyukunapi ñankunapiña purichkanku.
About the A' Design Award Quri Premiu
MG iSmart Willay-Kusichiy Sistemapa Interfazin A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. MG iSmart Willay-Kusichiy Sistemapa Interfazin ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. MG iSmart Willay-Kusichiy Sistemapa Interfazin munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
