Pokermate Deluxe Naype Churanayuq by Alex King

Pokermate Deluxe Naype Churanayuq by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pukllana Kamay Competition Category.

FierruPukllana· 2021

Pokermate Deluxe Naype Churanayuq

by Alex King

Client: A&J Design

A' Design Award Fierru Premiu Winner in Pukllana Category

16,145

Verified Award Winner

Verify Award Status for #122874

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pokermate Deluxe Naype Churanayuq

Kay diseñoqa machuykunapaq especialmente rurasqam pandemia tiempopi naypita kusiywan pukllanankupaq – wayna runakunaqa wasipi llamkaspa aswan tiempota charinqaku machu mamankuta qhawarinapaq. Naypeqa llañu allin p'anqapi imprimisqa, chaymi pukllaqkuna aswan pisilla kallpawan ch'aqwirpayta atinqaku. Sans-serif letrakunaqa hawapi huchuy kinraypi ukhupi paña kinraypi hatunchasqa kanku, chaymi pukllaqkuna allin leeryta atinqaku pisilla sensorio capacidadyuq kaspankupas. Chayqa aswan allin diseñom pukllaqkunapaq mayqinkunachus Big Two, China Poker, Tupachiy Pukllayta tukuy ayllu miembrokunaykuwan pukllayta munaqkunapaq oval q'irumanta churanawan.

The Recognition

About the A' Design Award Fierru Premiu

Pokermate Deluxe Naype Churanayuq A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Pokermate Deluxe Naype Churanayuq sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Pokermate Deluxe Naype Churanayuq yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Poker is printed on a fine and extra smooth paper so that player could use less effort to shuffle. The sans-serif fonts and graphics printed on upper left and lower right corners are being enlarged so that players could read them clearly even if they are in low sensory abilities.Creatively, the focus is now shifted to the amplified numbers, supported by graphical pattern. Simplified signature graphics could be more easily to recognize the cards they have - better encouragement to players.
Dimensions & Packaging: Fine paper, 20cmx45cmx5cm
Tags: poker, universal design, play, game design, product design
Production Technology: The black border printed on the other side offers an enhanced visual impact of each card while playing. The wooden stand is made of solid beech and walnut to offer luxurious play experience which is new to the market. The organic shape of the wooden poker stand builds an emotional attachment with the players. Each player can fill in the slots they preferred with the cards on hand. The inclined design offers a sense of privacy so that players could still have a card shelter without exposing to others. Pokermate Deluxe is the best design for players who enjoy playing Big Two, Chinese Poker and Matching Games with all family members.
Design Challenge: We spent a lot of time to design and test out the best angle and profile for the wooden stand, and gone through plenty of production meetings with the manufacturers in China before actual production.
Research: We gather information through participative design workshop with local older people to learn more about their latent needs iteratively supported by community elderly centre. We notice that older people are less sensitive when they are holding objects such as smart phone, pen, chopsticks and playing cards etc. The wooden stand is made of solid beech and walnut to offer new experience to the market. The organic shape of the wooden poker stand builds an emotional attachment with the players. Each player can fill in the slots they preferred with the cards on hand. The inclined design offers a sense of privacy so that players could still have a card shelter without exposing to others.
Inspiration: Pokermate Deluxe by Journal de Chic is deliberately designed for older persons to enjoy card playing during pandemic – younger adults will stay at home for work and thus to have more time to take care of their grandparents.
Project Duration: 12 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King