Fabiano Dalmacio nisqap The Book That Grew Michina Pusaykachaq Qillqa diseñon

Fabiano Dalmacio nisqap The Book That Grew Michina Pusaykachaq Qillqa diseñonqa Sumak Ruray Kamay Atipanakuy T'aqapi 2021 A' Design Award Platinu Premiu nisqap ancha chaniyuq atipaqninmi.

PlatinuSumak Ruray· 2021

The Book That Grew Michina Pusaykachaq Qillqa

Fabiano Dalmacio rurasqa

Mañakuq: Rothco, part of Accenture Interactive

Sumak Ruray T'aqapi A' Design Award Platinu Premiu Atipaq

322,102

Taripasqa Premio Atipaq

#122969 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Book That Grew Michina Pusaykachaq Qillqa nisqamanta

Wiñasqa Qillqa (The Book That Grew) nisqaqa huk michina pusaykachaq qillqam, Irlanda llaqtapi chakra runakunapaq ruwasqa. Kay qillqaqa chunka yachachikuykunata chunka allin yuyaychakuykunatawan riqsichin, allpa allin kawsayninta qullqi tarinatapas allinchanapaq. Kay chunka thaskiykunaqa chakra runakunata pusaykachan sapa wata chunka kuti quraman uywakunata michinapaq, hinallataq sapa hectareapi chunka tonelada qurata huqarinapaq. Sapa rapinpi, sapa siminpi, sapa siqinpipas kawsaq qura saphikunam ruwasqa karqan, ñankunapi pusasqa, achka simanakunapi wiñachisqa. Sasa chakra ruwaykunaqa sapaq unanchakunawan sutinchasqam kachkan, hinaspa huk kicharikuq rapipi chay unanchakunapa yachachiynin tarikun.

Riqsichiy

A' Design Award Platinu Premiu nisqamanta

The Book That Grew Michina Pusaykachaq Qillqa A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. The Book That Grew Michina Pusaykachaq Qillqa hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. The Book That Grew Michina Pusaykachaq Qillqa A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Tupukuna & P'istuy: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Etiquetakuna: book, design, Ireland, grass, farming, bank
Ruway Tecnología: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Diseño Sasachakuy: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
T'aqwiy: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Kallpachay: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Llamk'ay Pacha: From October 2018 to May 2019, in Dublin and Amsterdam.
Purichiy Puriy: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Huñu Runakuna: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Siq'i Hayñikuna: Photographer: Diana Scherer
Filmmaker: Jake Viramontez