SIG Design nisqap Bay Sumaq Ruraq Imakuna Rantiy Wasi diseñon

SIG Design nisqap Bay Sumaq Ruraq Imakuna Rantiy Wasi diseñonqa Ukupi Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruUkupi· 2022

Bay Sumaq Ruraq Imakuna Rantiy Wasi

SIG Design rurasqa

Mañakuq: Sephora

Ukupi T'aqapi A' Design Award Fierru Premiu Atipaq

10,434

Taripasqa Premio Atipaq

#127738 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Bay Sumaq Ruraq Imakuna Rantiy Wasi nisqamanta

Sephora nisqaq riqsisqa yana yuraq llimp'ikunaqa rikuypaq puntokama servichisqa karqan runakuna puriyninta pusanapaq hinaspa aswan allin rantikunaq experienciata qunapaq. Ñawi pantachiywan ollakunaq siqi tantachiyninwan Sephora bahíata ruranku, chaymi hukniray rikuy experienciata qon. Yana yuraq columnakunapi llimp'ikunaqa wasi ukhumanmi mast'arisqa kanku, chaywanmi natural rikuy pusaqta ruranku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Bay Sumaq Ruraq Imakuna Rantiy Wasi A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Bay Sumaq Ruraq Imakuna Rantiy Wasi sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Bay Sumaq Ruraq Imakuna Rantiy Wasi yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Tupukuna & P'istuy: The project space is 424 ㎡.
Etiquetakuna: cosmetics retail space, bay, stripes, consuming experience
Ruway Tecnología: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Diseño Sasachakuy: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
T'aqwiy: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Kallpachay: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Llamk'ay Pacha: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Purichiy Puriy: /
Huñu Runakuna: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Siq'i Hayñikuna: Image #1-image #5 Photographer ：Lerong Huang