Blue Frog Bar hinaspa Mikhuna Wasi by SIG Design

Blue Frog Bar hinaspa Mikhuna Wasi by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Ukupi Kamay Competition Category.

FierruUkupi· 2022

Blue Frog Bar hinaspa Mikhuna Wasi

by SIG Design

Client: Blue Frog

A' Design Award Fierru Premiu Winner in Ukupi Category

19,467

Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar hinaspa Mikhuna Wasi

Blue Frog nisqaqa qhawaypi qhunasqa mikhuyta upiakunata ima qun. Kay diseñoqa munakun rikuchiyta kunan pacha estadounidense culturamanta elementokunta. Kichakusqa qispisqa espaciota ruwanapaq imaymana tantanakuy situacionkunapaq, chaynapitaq rantiqkuna kusikuyniyuq mikhuna experienciata tarinanpaq. Sapaq pachak tragukuna culturanqa kusikuyta desafiotawan apamun clientekunaman. Chayrayku, barqa rikuypa centrunnin kaspa, kusikuyta llapa espacioman apachin. Imaymana materiales, achka capaskunayuq formakuna, arte decoracionkunawan churakun allin calidadniyuq espaciota ruwanapaq.

The Recognition

About the A' Design Award Fierru Premiu

Blue Frog Bar hinaspa Mikhuna Wasi A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Blue Frog Bar hinaspa Mikhuna Wasi sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Blue Frog Bar hinaspa Mikhuna Wasi yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing