Irreversible Forward Rikuchiy Pacha by Huang Lang

Irreversible Forward Rikuchiy Pacha by Huang Lang is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Ukupi Kamay Competition Category.

FierruUkupi· 2022

Irreversible Forward Rikuchiy Pacha

by Huang Lang

Client: Guangzhou Ruidie Leather Co., Ltd.

A' Design Award Fierru Premiu Winner in Ukupi Category

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Verified Award Winner

Verify Award Status for #130191

View at A' Design Award Press Release Award Badge

Colors

The Design

About Irreversible Forward Rikuchiy Pacha

"Manaña Kutiyta Atiq Ñawpaqman" nisqa, huk kawsay-arte rikuchiy pachataq, chaypi runakuna kikinmanta yachayta atinku. Kay diseñoqa ñawpa China llaqta Bampo suyumanta yuyaymanasqa kachkan, mankachasqa k'aspiwan Bampo ayllupa kimsa k'uchu totemninta kutichin. Cedro k'aspiwan yeso tablawan huk pacha-t'uqu galeríata ruwanku, chaypi huñusqa hinaspa qhipa-qhipa churasqa ruwaykunaqa kimsa k'uchu sayarichiy kallpanta apaykachanku, llasata rakinankupaq. Sapa pachamanta pirqa arte-kunapas bolsakunapas ñanpi churasqa kachkan, purikuqkunata sapa thaskiman pusaspa. Punkupi iskay laduman k'anchay kachkan: ñawpaqpi qumir, qhipapi puka rikhurin. Kay rikuchiyqa ñawpa runakuna arte ruwayta kunan pacha rikuchiywan huñuchin.

The Recognition

About the A' Design Award Fierru Premiu

Irreversible Forward Rikuchiy Pacha A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Irreversible Forward Rikuchiy Pacha sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Irreversible Forward Rikuchiy Pacha yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: IRREVERSIBLE FORWARD is an experiential cultural art exhibition. Inspired by the ancient Chinese Bampo site, the designer reproduces the artistic triangular totem of the Bampo clan with wooden strips to form this art gallery. The novel artistic expression connects the past future of brand, and blends traditional folk art with modern connotations, representing a respect and tribute to classical aesthetics and determination and attitude to insist on originality, art and cultural inheritance.
Production Technology: Common, recycled and renewable square cedar wood and gypsum board are chosen as the materials for the exhibition. The TIME TUNNEL themed art gallery is made up of interlocked and stacked materials that utilize the stability of triangles and other mechanical principles. The extrusion and interpenetration between the wooden columns share the force and make it stable. The exhibits include iconic wall art and handbags from various periods of the history, echoing the title IRREVERSIBLE FORWARD.
Design Challenge: With creativity, interaction and innovation as exhibition design core and a unique blend of oriental culture and fashion, the brand presents the vitality and charm of folk art with an integration of contemporary video, lighting, live-action construction and modern art installations. Also, a variety of artistic handbags are displayed as a carrier of ethnic culture, allowing more people to understand Chinese culture and folk art and promoting innovation in the cultural and creative industries.
Research: A survey reveals that many young people blindly pursue trends while neglecting ethnic culture, leading to the decay of traditional folk arts. The rise of the new Chinese Fad is reawakening their love for traditional culture, but how to express Chinese culture by modernity is a proposition that designers must think about. Making artistry and structure of Chinese culture visually impressive also prevails. Our aspiration in this exhibition is to express confidence of Chinese culture to the world.
Inspiration: Inspired by the reflection and recall on ethnic craftsmanship that has faded over time, the project is designed as a TIME TUNNEL exhibition to convey the desire for a revival of ethnic craftsmanship. With each element of the work carrying respect and admiration for the aesthetic achievements of ancients, the original intention of the design is to inherit the Chinese ethnic craftsmanship and folk art and add modern connotations, so they can keep their vitality while keeping up with the times.
Project Duration: The exhibition was held from November 09 to November 12, 2018 in Chengdu, China.
Operation Flow: A two-way light is placed at the entrance, visitors will see a green light when they enter, and a red light if they turn back, which is a detailed design that means that they can only go forward but cannot turn back, subtly echoing the title. The gallery is lined with wall art and handbags to guide visitors from the past to future plans of the brand, providing a step-by-step experience with scene changing. The light and shadow not only gives the exhibition more layers, but a unique aesthetic.
Team Members: Huang Lang