Baidu Meux nisqap Baidu for the Elderly Ruray Kaq: Aplicación Celular diseñon

Baidu Meux nisqap Baidu for the Elderly Ruray Kaq: Aplicación Celular diseñonqa Aparina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiAparina· 2022

Baidu for the Elderly Ruray Kaq: Aplicación Celular

Baidu Meux rurasqa

Mañakuq: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Aparina T'aqapi A' Design Award Burunsi Premiu Atipaq

19,855

Taripasqa Premio Atipaq

#133660 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Baidu for the Elderly Ruray Kaq: Aplicación Celular nisqamanta

Qillqasqa Rimay: Baidu machu payakunapaq nisqaqa huk aplicación celularmi, machu payakunapaq willakuykunata utaq servicioukunata quyta atin. Kay aplicaciónqa huk diseño sistemata servichikun machu payakunapaq allin kaqta, hatun qillqakunayuq, hukllawasqa feed formapi, hatunchasqa llamiy hallpaykunayuq, chaymanta pisi rimaykunayuq. Llapan contenidoqa liyisqa utaq uyarisqa kanman atin. Videokunapas yachayniyuq subtítulokunata charin. Rimay hinaspa ricuchikuy maskaykunaqa machu payakunata rimaspa utaq huk fotota hurquspa maskayta atichin. Rimay Sintesisqa ayllupura runakunaq grabasqa rimayninkunata servichikuyta atin, textokunata rimaspa liyinanpaq. Kay aplicaciónqa Android hinaspa iOS sistemakunapipas puriq kanmi.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Baidu for the Elderly Ruray Kaq: Aplicación Celular A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Baidu for the Elderly Ruray Kaq: Aplicación Celular sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Baidu for the Elderly Ruray Kaq: Aplicación Celular mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Tupukuna & P'istuy: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Etiquetakuna: UX, the Elderly, Age-friendly, AI, Online Service
Ruway Tecnología: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Diseño Sasachakuy: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
T'aqwiy: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Kallpachay: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Llamk'ay Pacha: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Purichiy Puriy: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patentekuna: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Huñu Runakuna: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Siq'i Hayñikuna: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021