Gatorade GX Patch and APP Primary Function: Puriq Aplicación by PepsiCo Design and Innovation

Gatorade GX Patch and APP Primary Function: Puriq Aplicación by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Aparina Kamay Competition Category.

QullqiAparina· 2022

Gatorade GX Patch and APP Primary Function: Puriq Aplicación

by PepsiCo Design and Innovation

A' Design Award Qullqi Premiu Winner in Aparina Category

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Verified Award Winner
Verify Award Status for #137260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade GX Patch and APP Primary Function: Puriq Aplicación

Gx nisqaqa mayqin runapaq unu upyay sistemam, huk puriq aplicaciónwan, humpi ch'akiywan, kutichinapaq p'uywanpas hukllachasqa. Gx humpi ch'akiyqa maki tullupim k'askan, humpitataq huñun huk sinchi kallpachaykuypi unu chinkasqata sodium chinkasqatawan qhawanapaq. Gx aplicaciónqa ch'akiyta scan ruran, humpimanta huk perfilta ruwanpas. Chay humpi perfilmanta, aplicaciónqa hamuq kallpachaykuypaq unu upyay kallpachay estrategiakunatapas riqsichin. Isqun Gx pod formulakuna wakin carbohidratowan electrolitokunawanpas runaman riqsichisqam. Chay podkunaqa aswan pisi plásticotam servichikun, hunt'a chapusqa mana kutichinapaq upyaykunamanta nisqaqa.

The Recognition

About the A' Design Award Qullqi Premiu

Gatorade GX Patch and APP Primary Function: Puriq Aplicación A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Gatorade GX Patch and APP Primary Function: Puriq Aplicación ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Gatorade GX Patch and APP Primary Function: Puriq Aplicación achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release