Qullqi Ukupi · 2022
Amplifying Identity Primary Function: Ukhupi Officina Allichay
- A' Design Award Qullqi Premiu 2022 in Ukupi
- CLIENT: DB&B Pte Ltd
- Estimated Number of Design Views: 16,220
- Verification code 122F109333 · Verify this award
Colors
About Amplifying Identity Primary Function: Ukhupi Officina Allichay
Amplifying Identity nisqaqa huk officina ukhupi allichaymi, Asia Square nisqapi, Singapore llaqtapi tarikun. Kay llamkana kimsa patapi mastarikun, tukuy 9,300 metros cuadrados hunt'ata tupun. Pichqa chunka yanapakuq cheqaskuna hinaspa pichqa hatun huñunakuy wasikuna patakunaman t'aqasqa kanku, sumaq muyuykuq hinaspa chaqru llamkayta yanapananpaq. Ruwasqa pachamama siq'ikuna corredorkunaman hinaspa perqa cheqaskunaman churasqa kanku, empresa kawsayta, umalliy kamachikuykunata hinaspa kawsay ñawpaq willakuyta rikuchinankupaq. Mana tukukuq materialmanta ruwasqa alfombrakuna, pisi volátil organico compuesto llimphi hinaspa cheqaschasqa k'anchay llamkachikunku pachamamaman mana allin ruwaykunata pisiyachinapaq.
About the A' Design Award Qullqi Premiu
Amplifying Identity Primary Function: Ukhupi Officina Allichay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Amplifying Identity Primary Function: Ukhupi Officina Allichay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Amplifying Identity Primary Function: Ukhupi Officina Allichay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensions & Packaging
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Production Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Design Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Project Duration
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
