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WineStax Sikllaykunapaq Vino Churana by BrandBase
WineStax Sikllaykunapaq Vino Churana by BrandBase
WineStax Sikllaykunapaq Vino Churana by BrandBase
WineStax Sikllaykunapaq Vino Churana by BrandBase
WineStax Sikllaykunapaq Vino Churana by BrandBase

Qullqi Yanuna Llamkana · 2022

WineStax Sikllaykunapaq Vino Churana

by BrandBase

  • A' Design Award Qullqi Premiu 2022 in Yanuna Llamkana
  • CLIENT: BrandBase B.V.
  • Estimated Number of Design Views: 37,071
  • Verification code 1974AC5544 · Verify this award
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About WineStax Sikllaykunapaq Vino Churana

WineStax kaqmi huk sikllaykunapaq vino churana, wasipi llamkanapaq wakichisqa. Sapa huchuy churanaqa sapallanmi, kimsa botellakama hapin. Chay churanakunaqa metal wataywanmi hukllachasqa, chaymi tinkichkusqankuqa mana rikchakunchu, kay churanataqmi chunka churanakama miraykachiyta atikun. Huk churanaqa iskay kimsantin suqta kuchuyuq rikchaykunawan huk tinkichiq takarpuwanmi, kayqa iskaynin puntanpi wistuchasqa, makillawanmi kuska torniyllasqa. Chay suqta kuchuyuq rikchaykunam kay churanaman llampu hinaspa sumaq qawariyta qun. Kay miraykachina churanaqa achka rikchaq wasikunaman hinaspa achka utaq pisi huñusqa vinokunaman tupachiyta atin.

About the A' Design Award Qullqi Premiu

WineStax Sikllaykunapaq Vino Churana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. WineStax Sikllaykunapaq Vino Churana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. WineStax Sikllaykunapaq Vino Churana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Press Kit

Unique Properties
WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Dimensions & Packaging
Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Tags
Winestax, stackable, wine rack, home decor, kitchen accessory,
Production Technology
The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Design Challenge
The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Research
During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Inspiration
The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Project Duration
The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Operation Flow
The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patents
Copyrights: BrandBase, Mr. G.P. Alberts, 2021

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