Re Form Sumaq Alhaja Kimyay by Chow Tai Fook Jewellery Creative Centre

Re Form Sumaq Alhaja Kimyay by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Walka Kamay Competition Category.

BurunsiWalka· 2023

Re Form Sumaq Alhaja Kimyay

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award Burunsi Premiu Winner in Walka Category

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Verified Award Winner

Verify Award Status for #142217

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Colors

The Design

About Re Form Sumaq Alhaja Kimyay

Re:Form nisqaqa kimsa kuyuq muqllukunamanta hinaspa hukwataqmanta rurasqa sumaq alhaja kimyaymi. Kuyuq muqllukunaqa, pachallikuna hinaspa maki watanakuna suni kayninta allichanapaq pakasqa kaqkunam kanku, manam rikukuqchu. Re:Form nisqaqa kuyuq muqllutam qhawarina diseñopi aswan importante rurasqaman tikrachin. Sapa muqllutaqa maypipas wataq huknin patapi churayta atinku, chaymi churakuq runaqa pachallikutapas, maki watanakutapas otaq waq imaymanata rurayta atin. Iskay chunka sujta pulgada (36 in) suni wataqa pachaq chunka iskaymanta aswan tantasqakunata (120+) qukun, ichaqa chunka pusaq pulgada (18 in) suni wataqa manaqa aswan pisillan iskaq chunkata (90) qukun. Kay kimyayqa churakuq runata mit'anmi ruwaq masi kananpaq, hinaspa ancha allin, sapallan, unayta kawsaq estilotam yanapan.

The Recognition

About the A' Design Award Burunsi Premiu

Re Form Sumaq Alhaja Kimyay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Re Form Sumaq Alhaja Kimyay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Re Form Sumaq Alhaja Kimyay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release