In Chali Ukhupi Chali nisqapi: Interactivo Sonqoman Chayaq Rikhuchiy by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Raymi Kamay Competition Category.
FierruRaymi· 2023
In Chali Ukhupi Chali nisqapi: Interactivo Sonqoman Chayaq Rikhuchiy
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award Fierru Premiu Winner in Raymi Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Ukhupi Chali nisqapi: Interactivo Sonqoman Chayaq Rikhuchiy
Chali nisqa te uqyanapaq marcapaq ruwasqa "In Chali" nisqaqa, huk interactivo sonqoman chayaq rikhuchiymi kan. Kay rikhuchiyqa tepa hina sutichasqa, chaymi digital proyeccion nisqawan hinaspa llankaykuq instalacionkunawan Chinapa urqunkunata, mayunkunata, yurankunata hinaspa te rapinkunatapas rikuchin. Watukuqkunaqa kay pachanta purispa, urqu-hallp'a hina paisajeta sonqowan chayaq hina musyayta atinku. Huk q'apay sistemam te q'apayta wischun, chayrayku kay rikhuchiyqa qhawaywan, uyariywan, q'apayninwanpas musyakun. Kay diseñoqa tepa yachayta, rikch'ay artetawan, hinaspa marca yuyaytapas hukllachan, huk kutinlla purina ñanpi.
The Recognition
About the A' Design Award Fierru Premiu
In Chali Ukhupi Chali nisqapi: Interactivo Sonqoman Chayaq Rikhuchiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. In Chali Ukhupi Chali nisqapi: Interactivo Sonqoman Chayaq Rikhuchiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta In Chali Ukhupi Chali nisqapi: Interactivo Sonqoman Chayaq Rikhuchiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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