Rock Fire Praise Mikhuna Wasi Ukhu Ruwaykamay by Yuquan Li

Rock Fire Praise Mikhuna Wasi Ukhu Ruwaykamay by Yuquan Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Ukupi Kamay Competition Category.

QullqiUkupi· 2023

Rock Fire Praise Mikhuna Wasi Ukhu Ruwaykamay

by Yuquan Li

Client: Justice Food Shantou Catering Management Co., Ltd

A' Design Award Qullqi Premiu Winner in Ukupi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rock Fire Praise Mikhuna Wasi Ukhu Ruwaykamay

Rock Fire Praise nisqaqa Japón llaqtamanta aycha kankana mikhuna wasip ukhunmi. Kay ruwaykamayqa puka yana llimp'ikunawan qaqata ninatawan yuyachin. Mikhuna kanchaqa Altamira mach'aypa siq'inkunata yuyarichin, chaykunapi ñawpa runakuna ninata hap'ichispa aychata kankasqankuta rikuchin. Q'usñichisqa qaqu roble k'ullu, t'uqu t'uqu nina urqu rumipas hatun kaq kapchikkunam kanku, chaykunap pachamanta llamiynin ñawpa pacha kayta yapan. Iskay kaq wasi patataqa suqus qinchakunawan, k'ullu qinchakunawan, shoji punkukunawan wabi sabi nisqa kayninpi rakisqa kachkan. Hanaq patapi k'anchayqa pachamanta k'anchay hina rikch'akun. Kay wasi ukhuqa thak kaq, mikhuy munachiq mikhuna kanchata qusqanta munan.

The Recognition

About the A' Design Award Qullqi Premiu

Rock Fire Praise Mikhuna Wasi Ukhu Ruwaykamay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Rock Fire Praise Mikhuna Wasi Ukhu Ruwaykamay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Rock Fire Praise Mikhuna Wasi Ukhu Ruwaykamay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a Japanese barbecue restaurant themed with Rock Fire Praise. It uses a color scheme of red and black to symbolize rock and fire, creating a tranquil yet eruptive style. The interaction between the two contrasting colors brings a strong visual impact which, coupled with Japanese style soft furnishings conveys the brand philosophy of carnivorous justice and induces customers primal desire for meat.
Tags: Japanese barbecue restaurant, wabi sabi style, natural texture, carnivorous justice
Production Technology: The project uses rough surfaced fumed oak and unevenly porous volcanic rock as the main materials, which add a sense of historical richness and authenticity due to the natural texture and defects of materials.
The second floor uses bamboo fences, wooden hedges and Japanese shoji doors to arrange and divide the space with a wabi sabi style, which, combined with the textured, organic soft furnishings adds more historical richness and authenticity while neutralizing the sternness of the first floor.
Design Challenge: The design obstacle is the conflict between the brand concept carnivorous justice and modern healthy diet which may cause rejection from consumers. So the project aims to arouse customer interest through scene simulation and inspire their design for meat and reflection of justice through the sense of historical richness. The authentic texture of materials and furnishings shows the pursuit of the original beauty of ingredients, evokes a sense of justice, and guides consumers to enjoy food.
Research: The project is suited in Shang Hai Sunshine Garden in Long Hu District, Shantou, Guangdong Province. Compared with other restaurants, it has fewer customers due the local consumption level and its business positioning as a Japanese barbecue restaurant. Thus the designer tries to bring consumers a multi sensory experience and evoke the association of justice to create a good brand image and reputation, thereby increasing consumer stickiness and affection to make up for the low customer flow.
Inspiration: Inspired by the petroglyphs of human ancestors making a fire and roasting meat painted 12,000 years ago in the Altamira caves, Iberian Peninsula, the designer integrates the primordial concept of carnivorous justice with the Japanese culinary pursuit of the original beauty of food ingredients by consciously creating a dining area that simulates the cavern and furnace, thereby offering customers a place that will arouse their appetite.
Project Duration: The design of the project began in May 2020. In October 2020, the project opened for business in Shang Hai Sunshine Garden apartment complex in Longhu District, Shantou, Guangdong Province, China.
Operation Flow: The designer brings a variable psychological experience through scene simulation. The decorations of Japanese style ink writing and samurai swords evoke emotional responses from customers and awaken their vision for justice.
Lighting on the second floor which is designed to simulate natural light and soft furnishings made from organic materials help bring peace. The Knife of Justice placed at the fringe of the sight symbolizes the defence of justice and provides a peaceful dining place.