Growth Iskay Tapayuq Q'uñi-Ruphay Hark'aq Qiru by Shanghai Bocheng Brand Planning Co. ,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Wawa Ruraykuna Kamay Competition Category.

FierruWawa Ruraykuna· 2023

Growth Iskay Tapayuq Q'uñi-Ruphay Hark'aq Qiru

by Shanghai Bocheng Brand Planning Co. ,Ltd

Client: Thermos

A' Design Award Fierru Premiu Winner in Wawa Ruraykuna Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Growth Iskay Tapayuq Q'uñi-Ruphay Hark'aq Qiru

Q'uñi-ruphay hark'ayninwan wawakunaqa sumaqta q'uñiyachisqa upyanku lecheta, chiri chiri qasilla kaptinpas utaq ruphay mit'a kaptinpas. Kay qiruqa iskay tapayuq ruwasqa, chaymi wawakunaqa kimsa imayna upyayta atinku: ch'unqanawan, chiqamanta upyaspa, hinallataq huch'uy tapawan. Kay qiruqa allin yanapakuq kanman wawakunapaq paqariymanta yachay wasikama. 600ml nisqa capacidadninqa hunt'anmi tukuy p'unchaw yaku upyana necesidadninkuta wawakunapa.

The Recognition

About the A' Design Award Fierru Premiu

Growth Iskay Tapayuq Q'uñi-Ruphay Hark'aq Qiru A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Growth Iskay Tapayuq Q'uñi-Ruphay Hark'aq Qiru sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Growth Iskay Tapayuq Q'uñi-Ruphay Hark'aq Qiru yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The warm and cold insulation ensures the comfortable warmth for babies while they drink milk from the cup, no matter it's in cold winter or hot summer. This cup has a dual cap design, which allows babies to drink in three ways: with straw, direct drinking, and with the small cap.This cup can be a nice company for children from birth to school. The 600ml capacity is enough for all day water drinking need of children.
Dimensions & Packaging: 105mmx84mmx295mm
Tags: Dual-cap, Warm and Cold Insulation, Anti-microorganism Technique, 316L Stainless Steel Liner
Production Technology: Materials: The body of the bottle uses Austenite 316L stainless steel. The cap is made with food-grade polypropylene materials; the seal ring and rim and straw are all made with silicon.
Design Challenge: Thermal insulation cups for older children are put forward with new shapes, design and color, extended use scenarios and longer life cycle. However, Thermos designers are not contented with the current design of thermal insulation cups for older children, they devote greater efforts to innovation despite its leading position in the market.
Research: This Thermos vacuum cup has added antibacterial colorant with the certification of SIAA, which can effectively inhibit bacteria growth in a long period of time and minimize the impact of bacteria on human body. Inorganic silver agent antibacterial agent is used for sterilization and disinfection, ensuring safety, heat resistance and durability. This technology addressed consumers’ concern that the thermal insulation cup can’t be washed thoroughly and is easy to breed bacteria.
Inspiration: Since its creation over a century ago, Thermos is committed to offering a warm and long lasting companionship for all. From ecological perspective, we hope the thermal insulation cup stay with children longer. So at the beginning of product design, we have considered all use scenarios after birth and put them into practice on our product to meet children's needs at different growth stages.
Project Duration: The project started in November 2020 and finished in May 2021
Site:Kunshan, Jiangsu Province
Team Members: Ling Li
Hongcheng Yu
Dajun Liu
Image Credits: Photographer Hongcheng Yu, Growth Double Cap Thermal Insulation Cup, 2021