Sig Studio nisqap Haocailou Mikhuna Wasi Ukhu Diseño diseñon

Sig Studio nisqap Haocailou Mikhuna Wasi Ukhu Diseño diseñonqa Ukupi Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiUkupi· 2023

Haocailou Mikhuna Wasi Ukhu Diseño

Sig Studio rurasqa

Ukupi T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#143404 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Haocailou Mikhuna Wasi Ukhu Diseño nisqamanta

Haocailou nisqaqa huk mikhuna wasi ukhu diseñom, Shunde llaqtapa kawsayninta rikuchin. Shunde kawsaypiqa, Haocai ninqa allin samita, raymita, sumaq llimp'ikunatawan ninan. Kay llamk'aypiqa achka lamparakunata, ñawpa llimp'ikunata, patachasqa materialkunatawan hap'in, kawsayniyuq muyuriqta ruwanapaq. Phoenix nisqa pisqu, allin samipa unanchan hinaspa Shundepa llaqta sutichaynin, chaymi kaypi qhapaq yuyaymanay kachkan. Q'illu pataqkuna, hap'inankuna hinallataq q'imina k'aspikuna hina llamk'aq, huk bar nisqaman pusan; chay barpa hawanpiqa iskay pataniyuq phoenix wamp'u kachkan, chaypitaqmi vinutapas waqaychan. Kimsa kaq patapi sapaqchasqa wasikunaqa ñawpa challwa lamparakunata yuyarichin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Haocailou Mikhuna Wasi Ukhu Diseño A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Haocailou Mikhuna Wasi Ukhu Diseño ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Haocailou Mikhuna Wasi Ukhu Diseño achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Tupukuna & P'istuy: The project area is 542sqm.
Etiquetakuna: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Ruway Tecnología: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Diseño Sasachakuy: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
T'aqwiy: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Kallpachay: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Llamk'ay Pacha: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Purichiy Puriy: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Patentekuna: Copyrights belong to SIG Studio,2021.
Huñu Runakuna: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Siq'i Hayñikuna: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021