Low-Carbon Life Aplicación Muyuq (Mobile Application) by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Wiñay Kawsay Ruray Kamay Competition Category.
BurunsiWiñay Kawsay Ruray· 2023
Low-Carbon Life Aplicación Muyuq (Mobile Application)
Client: China Construction Bank Corporation
A' Design Award Burunsi Premiu Winner in Wiñay Kawsay Ruray Category
Verified Award Winner
Verify Award Status for #144837The Design
About Low-Carbon Life Aplicación Muyuq (Mobile Application)
Low-Carbon Life nisqa aplicación muyuqmi ruwasqa, pisi carbono kawsayta yachachinanpaq, kuyuchiq 3D rikcharikuykunawan. Kay aplicaciónqa "simulated reality" nisqata servichikun, huk llaqtata qhawachinanpaq mana allin q'ismisqa kasqanta. Ruraqkunaqa cheqaq purina tarjetanta hukchanku, hinaspa q'omer kallpata (green energy) tarinku, allin transportekuna akllaspa, sapa p'unchay wañuchisqa gasekuna pisiyachiy ruwaykunaman yaykuspa. Chay q'omer kallpataqmi servin sacha runakunata (virtual trees) tarpunapaq, rikcharikuyta allinyachinapaq, chaymantapas regalokunaman turkakunmanmi. Sut'i willakuykuna (data charts) tukusqanta rikuchin. Kay aplicaciónpa munayninqa "carbon peak" nisqata hinallataq "carbon neutrality" nisqatapas facil, sut'i yachachiyta ruwayqa kan.
The Recognition
About the A' Design Award Burunsi Premiu
Low-Carbon Life Aplicación Muyuq (Mobile Application) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Low-Carbon Life Aplicación Muyuq (Mobile Application) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Low-Carbon Life Aplicación Muyuq (Mobile Application) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
- Dimensions & Packaging
- This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
- Tags
- Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
- Production Technology
- 1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen
2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place. - Design Challenge
- How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
- Research
- The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
- Inspiration
- 1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly.
2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment
3. Based on real life, build an immersive exp - Project Duration
- PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
- Operation Flow
- 1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities.
2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts. - Team Members
- Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu
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