Super Ego Digital Arte by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Antañikik Shuyu Kamay Competition Category.

QullqiAntañikik Shuyu· 2023

Super Ego Digital Arte

by Kutuko Studio

Client: Kutuko Studio SL

A' Design Award Qullqi Premiu Winner in Antañikik Shuyu Category

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Verified Award Winner

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Colors

The Design

About Super Ego Digital Arte

Super Ego, arte llank'ay rantiqkunaq kawsayninta, redes socialespa runakunaman imayna llank'asqantapas asipaq. Kay llank'ayqa munan criticayta runakunaq egonkunata mana cheqaq mikhuchisqanta likeswan chaymanta seguidoreswan redes socialespi Instagram hina. Munarqan ruway metaforico rikuchiyta kunan pachaq mosoq superheroenkunamanta, paykunaq kawsayninkuqa muyun aswan likesta tarinanpaq, aswan seguidoresta tarinanpaq. Kay llank'ayqa Instagram nisqapi tuparichin, maypichus sapa siq'i internetpi churasqa rikuchikun huk escaparate hina ruwaqkunaq atencionta hap'inanpaq.

The Recognition

About the A' Design Award Qullqi Premiu

Super Ego Digital Arte A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Super Ego Digital Arte ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Super Ego Digital Arte achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions & Packaging: 4960X7015 Pixeles, Tiff RGB
Tags: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Research: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Project Duration: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patents: Kutuko Studio SL
Team Members: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Image Credits: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain