Miraen Design Team nisqap Ggaedok Yachay Yanapaq Marca Riqsichiy diseñon

Miraen Design Team nisqap Ggaedok Yachay Yanapaq Marca Riqsichiy diseñonqa Yachachiy Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiYachachiy· 2023

Ggaedok Yachay Yanapaq Marca Riqsichiy

Miraen Design Team rurasqa

Mañakuq: Mirae-N

Yachachiy T'aqapi A' Design Award Qullqi Premiu Atipaq

616,219

Taripasqa Premio Atipaq

#148327 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Ggaedok Yachay Yanapaq Marca Riqsichiy nisqamanta

Ggaedok nisqaqa huk marca riqsichiymi coreano simi yachanapaq yanapaq qillqakunapaq. Ggaedok sutiqa coreano rimay Ggaewooja Dokhaeryuk nisqamanta hurqusqa huch'uyyachisqa sutim, chayqa atipay sunquchakuyta hinallataq ñawinchay hamut'ayta rikch'arichiyta ninmi. Logotipoqa sutita comillas nisqawan huñun, chaykunaqa akllasqa karqan rikch'ayninku coreano consonantekunaman vocalkunamanwan rikch'akusqanrayku. Akllasqa Pantone llimp'ikunapi llimp'i laminakunaqa comillaskunap wakin partinkunata k'anchachin, hinallataq matte llusiyqa aswan sut'ita rikuchin. Simi taqe liwrupi hinallataq ñawinchay hamut'ay liwrupi ñit'isqa personajekunaqa yachaqaqkunapaq aswan munayta yapan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Ggaedok Yachay Yanapaq Marca Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Ggaedok Yachay Yanapaq Marca Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Ggaedok Yachay Yanapaq Marca Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Tupukuna & P'istuy: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Etiquetakuna: Education, Print, Design, Branding
Ruway Tecnología: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Diseño Sasachakuy: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
T'aqwiy: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Kallpachay: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Llamk'ay Pacha: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Purichiy Puriy: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Huñu Runakuna: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works