Gaenyeomsuda Yachana Qillqa by Miraen Design Team

Gaenyeomsuda Yachana Qillqa by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Yachachiy Kamay Competition Category.

BurunsiYachachiy· 2023

Gaenyeomsuda Yachana Qillqa

by Miraen Design Team

Client: Mirae-N

A' Design Award Burunsi Premiu Winner in Yachachiy Category

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Verified Award Winner
Verify Award Status for #148329

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Colors

The Design

About Gaenyeomsuda Yachana Qillqa

Gaenyeomsuda nisqaqa waynakunapaq wakichisqa yupay-yachay qillqam kan. Sutinqa "yuyaykunam yupaywan tukuy imapas kan" nispa nisqa rimaymanta uchuyachisqa kan. Logotipoqa rimay-phuru rikchaqta hinaspa maki-siqisqa estiluta apan, waynakunapa kawsayninpi tarikuq uchuyachiyta hinaspa kikinchay ruwayta rikuchispa. Munasqaqa yupay-yachaymi rimasqan qhali masiwan rimayta hina kanqa, chayrayku yachaqkuna manaraq mancharikuspa qillqata kichanku. Qillqaqa 210 kuti 260 milímetropi kan. Llapan p'anqakunaqa mate laminadowan kan, logotipopiwan sut'ichaykunapiwan transparente epoxy-wan qhilisqa kan.

The Recognition

About the A' Design Award Burunsi Premiu

Gaenyeomsuda Yachana Qillqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Gaenyeomsuda Yachana Qillqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Gaenyeomsuda Yachana Qillqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong