Orizzonte 02 Tarjeta Churana by Hideyuki Kishihara

Orizzonte 02 Tarjeta Churana by Hideyuki Kishihara is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Churana Yapay Kamay Competition Category.

FierruChurana Yapay· 2023

Orizzonte 02 Tarjeta Churana

by Hideyuki Kishihara

Client: L'ora blu

A' Design Award Fierru Premiu Winner in Churana Yapay Category

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Colors

The Design

About Orizzonte 02 Tarjeta Churana

Kay tarjeta churanaqa sumaq ruwasqam, sapalla hinaspa pachamamawan tupaq challwa qara materialninwan. 'Qhawarina qanwan apay' yuyayqa sumaqllata rikuchisqa: challwa qaraqa mama quchaq waykuninta, llimp'i tikraq qarataq hanaq pachaq llimp'inkuna tikrakuqta rikuchin. Ñawpa Japonpa Fu-kin-machi phukuna ruway técnicawanmi kay llañu, mana sasa churana tarjeta churana ruwakun. Wikch'usqa challwa qaraq llamk'ayqa musuq yuyayniyuq, wiñaypaq ruway, pachamamaq qhillanta pisiyachin.

The Recognition

About the A' Design Award Fierru Premiu

Orizzonte 02 Tarjeta Churana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Orizzonte 02 Tarjeta Churana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Orizzonte 02 Tarjeta Churana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept is "Carry the scenery with you". The fish leather represents "the waves of the sea", while the gradient leather represents "the changing colours of the sky". The colour variations are named "L'ora blu (Blue Hour)" and "Il notturno (Night Scene)", with the sea and sky of each hour expressed in fish leather and gradient leather.
Dimensions & Packaging: W110×H75×D15mm
Fish leather:Skin of yellowtail
Leather:Steerhide
Tags: Fish leather, Skin of Yellowtail, Gradient leather, Steerhide, Card Case
Production Technology: Fish leather made from discarded fish skin and gradient leather dyed in layers of colour one by one using dyes. In addition, the edges are beautifully finished with high strength by Leather Edge Creaser.
Design Challenge: After continually searching for a way to achieve a beautiful gradation and repeatedly making samples, we were finally able to create a gradation leather that we were satisfied with.
Research: By making effective use of fish skin as fish leather, which would otherwise have been thrown away, the company believes it is possible to reduce the burden on the environment. In addition, the design not only uses fish leather, but also makes use of the fish scale pattern.
Inspiration: When I was fishing before dawn and saw the blue hour landscape, I noticed that the scale pattern on the fish leather resembled ocean waves and came up with the idea of a leather item that represents the sea with fish leather and the sky with gradient leather.
Project Duration: The project started in November 2021. Samples are completed in December 2022, with pre-orders starting in February 2023.
Operation Flow: Using the traditional Japanese bellows manufacturing technique of "Fu-kin-machi," we have created a thin, easy-to-insert business card case.
Patents: "L'ora blu" is regostered trademark(JAPAN) of GOODIE Inc.
Copyrights belong to GOODIE Inc.
Image Credits: Photo:Hako Hosokawa
Logo Design:Megumi Nakazato