Douyin Computadorapaq Aplicación by Douyin Experience Design Center

Douyin Computadorapaq Aplicación by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Tinkinakuy Kamay Competition Category.

QullqiTinkinakuy· 2023

Douyin Computadorapaq Aplicación

by Douyin Experience Design Center

Client: Douyin Group

A' Design Award Qullqi Premiu Winner in Tinkinakuy Category

58,633

Verified Award Winner

Verify Award Status for #149651

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Douyin Computadorapaq Aplicación

Douyin PC nisqaqa huk computadorapaq aplicaciónmi hinallataq web interfazmi, personal computadorakunapi video qhawanapaq. Douyin PC ruwasqa kachkan hatun pantallakunapi qhawanapaq, wasipi, samana pachapi, mana llamk'ana pachapipas. Lluq'i lawpi navegación nisqaqa vertical canalkunata qun, hinaspa recomendasqa página kikinmanta kicharikun. Ruwaqkunaqa mouse muyuchispa videokunata tikrayta atinku, hinallataq shortcut nisqa qillqa ñit'inakunawan contenidota munakuyta hinaspa waqaychayta atinku. Video qhawachkaptin rantiytapas, kawsaq willakuykunapi (live broadcasts) regalo quytapas yanapan. Adaptasqa layout nisqaqa MacOS hinaspa Windows pantalla sayaykunaman allin churakun.

The Recognition

About the A' Design Award Qullqi Premiu

Douyin Computadorapaq Aplicación A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Douyin Computadorapaq Aplicación ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Douyin Computadorapaq Aplicación achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimensions & Packaging: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Tags: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Production Technology: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Design Challenge: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Research: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspiration: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Project Duration: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Operation Flow: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Team Members: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Image Credits: Pictures and videos are from the free resource website： http://pixabay.com/zh/