Gatorade x Go Rigo P'achakuna Ruray, Deporte Yanapa Kaqkuna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Ayllu Kamay Competition Category.
BurunsiAyllu· 2023
Gatorade x Go Rigo P'achakuna Ruray, Deporte Yanapa Kaqkuna
by PepsiCo Design and Innovation
A' Design Award Burunsi Premiu Winner in Ayllu Category
- 51,006
- Verified Award Winner
- Verify Award Status for #149744
The Design
About Gatorade x Go Rigo P'achakuna Ruray, Deporte Yanapa Kaqkuna
Gatorade x Go Rigo nisqaqa bicicletapi puriqkunapaq ruwasqa p'achakunata deportepi yanapaq kaqkunatawan huk pisi kutilla lluqsichisqa huñusqan kan. Kay huñusqaqa Gatorade Go Rigo Go-wan tupanakuspa ruwarqanku, chaymantataq rantikuymanta hurqusqa qullqiqa Colombia suyupi, Antioquia departamentopa wichay k'itinpi kaq Los Yarumos Bicicleta Yachaywasita yanaparqan. Kay diseñokunaqa Colombia hallp'a rikch'ayninmanta rikch'anasqa kanku. Orqokunaq wayq'okunaq unanchanku p'achakunapipas yanapaq kaqkunapipas rikhurin. Kay unanchakunaqa bicicletapi puriqkunaq sinchi kallpanta, sunqu churaynintawan qhawachin sapa kilometro puriypi.
The Recognition
About the A' Design Award Burunsi Premiu
Gatorade x Go Rigo P'achakuna Ruray, Deporte Yanapa Kaqkuna A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Gatorade x Go Rigo P'achakuna Ruray, Deporte Yanapa Kaqkuna sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Gatorade x Go Rigo P'achakuna Ruray, Deporte Yanapa Kaqkuna mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
