Satoro Satelital Fotografía by Chris Chung is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Rikchay Hapiy Kamay Competition Category.
FierruRikchay Hapiy· 2023
Satoro Satelital Fotografía
by Chris Chung
Client: RedPeak
A' Design Award Fierru Premiu Winner in Rikchay Hapiy Category
Verified Award Winner
Verify Award Status for #150528The Design
About Satoro Satelital Fotografía
Qillqa Simi: Satoro nisqaqa huk uchuy satélite fotografiakunam, RedPeak empresapaq ruwasqa. Kay imagenkunaqa satélite órbita nisqaman apachisqa kananmanta ñaupaqta hurqusqa karqan, huk campo nisqapi maypichus digital renderingkuna aswan rikhurin. Yuraq qhipa lawakuna diseñoq sumaq detallekunata rikuchin, hinaspa framing nisqataq llasa kayta hinallataq kay kananta yuyaychan. Composicionkunaqa uchuy partekunamanta qayllapi hurqusqamanta hasta tukuy unidadta karullamanta rikhurichisqaman rin. Kʼanchay hinaspa llanthu tinkuykuna metal qhawarinapaq superficiekunapi patronkunata rikuchin. Kay fotografiakunaqa iskay p'unchawpi Taipei llaqtapi ruwasqa karqan, digital hinaspa imprenta ruranapaq.
The Recognition
About the A' Design Award Fierru Premiu
Satoro Satelital Fotografía A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Satoro Satelital Fotografía sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Satoro Satelital Fotografía yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
- Dimensions & Packaging
- Produced several works in different sizes for application on different uses.
- Tags
- Photography, Satellite, Space, Aerospace
- Production Technology
- Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
- Design Challenge
- To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
- Research
- The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
- Inspiration
- In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
- Project Duration
- Two-day shooting in Taipei.
- Operation Flow
- Satellite photography for digital and print applications.
- Patents
- Copyrights belong to Satoro, 2023.
- Team Members
- CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung - Image Credits
- Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui
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