Squared nisqap Not Always Fun Qillqasqa Riqsichiy diseñon

Squared nisqap Not Always Fun Qillqasqa Riqsichiy diseñonqa Ayllu Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiAyllu· 2023

Not Always Fun Qillqasqa Riqsichiy

Squared rurasqa

Mañakuq: Squared

Ayllu T'aqapi A' Design Award Qullqi Premiu Atipaq

1,259,695

Taripasqa Premio Atipaq

#150806 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Not Always Fun Qillqasqa Riqsichiy nisqamanta

Kay riqsichiy rurayqa Harlequin unquy nisqamanta yachachiyta kallpachayta munan. Kayqa huk unquymi kikin kuyuchikuq sinchi k'askaqta llakichin, chaymi uya huk ladopi mana hunt'amuy, aycha puka t'ikraypas kanman. Agenciaq hatun rikuy siq'ikunata ruwarqan, harlequinpa imaymana rikuchikuykunamanta, chaywanmi harlequinpa asikuy rikuchiyninwan Harlequin unquywan kawsaypa cheqan kaynimpa t'aqayninta rikuchin, chaymi kay unquymanta aswan hamut'ananchispaq, riqsinanchispaqpas munasqata kallpachan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Not Always Fun Qillqasqa Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Not Always Fun Qillqasqa Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Not Always Fun Qillqasqa Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Tupukuna & P'istuy: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Etiquetakuna: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Ruway Tecnología: Meticulously crafted illustration is all it is used to achieve the final result.
Diseño Sasachakuy: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
T'aqwiy: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Kallpachay: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Llamk'ay Pacha: The project was developed during the first trimester of 2023.
Purichiy Puriy: This is not relevant to the category presented.
Huñu Runakuna: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Siq'i Hayñikuna: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared