Belina Zhang nisqap Geneo Showroom Diseño diseñon

Belina Zhang nisqap Geneo Showroom Diseño diseñonqa Ukupi Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiUkupi· 2023

Geneo Showroom Diseño

Belina Zhang rurasqa

Mañakuq: Shanghai Brander Brand Design., Ltd

Ukupi T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#151218 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Geneo Showroom Diseño nisqamanta

Geneo nisqaqa huk qara kawsaqchakuna (skin care) marcapaq rurasqa showroom kan, teknologiawan ñawpa kawsaymanta kaq ingredientekunatawan tinkuchisqa. 280 metro cuadrado kaq kikin espacioqa yaku, yura ima, hinaspa oxígenota hina hatun temaninkunapaq apaykachan. Yaykuna kitipiqa, yaku puriq kʼanchay simiykuna, bubuja pirqa, ranti ranti uya pirqa, hinallataq 5D cine kachkan. Bubuja pirqaqa muyuchikuyta atin, chaymantataq kʼanchayqa sapanka yurakunata rikuchimun ukhupi. Video espaciopiqa, wasi patapi kʼanchaykuna, imakuchisqa (perfume) sistemawan kuska, película contenido kaqman tikrakunku. Pseudo cemento hinaspa terrazzo nisqa materiaykunaqa hukllawan, ñawpa pacha rikchayta qonku, chaykunawan tukuy pirqakunapa esquinankuna makillawan kʼuytu, llampʼu hina churasqa karqan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Geneo Showroom Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Geneo Showroom Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Geneo Showroom Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Tupukuna & P'istuy: Showroom covering 280m²
Etiquetakuna: beauty, tech, nature, interior, branding
Ruway Tecnología: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Diseño Sasachakuy: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
T'aqwiy: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Kallpachay: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Llamk'ay Pacha: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Purichiy Puriy: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.