Be Genius Sumaq Kamachiy Rikch'aq by Be Genius

Be Genius Sumaq Kamachiy Rikch'aq by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Kawsay Hallpa Kamay Competition Category.

FierruKawsay Hallpa· 2024

Be Genius Sumaq Kamachiy Rikch'aq

by Be Genius

Client: Be Genius Design

A' Design Award Fierru Premiu Winner in Kawsay Hallpa Category

20,302

Verified Award Winner

Verify Award Status for #156282

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Genius Sumaq Kamachiy Rikch'aq

Be Genius nisqaqa huk sumaq kamachiy rikch'aqkunam, Pixiu nisqamanta yuyaymanasqa, chay Chinamanta willakuykunapi qhapaqyaymanwan allin kawsaywan tupasqa animal. Kay huñusqapiqa imaymana kachkan: imanta wisq'anakuq ruranakuna chiriyachina wasip qhawarinanpaq churanapaq, chaymantapas huch'uy llavikuna aysanapaq, chayrayku sapa kaqmi iskay hina llamk'an: sumaqchaq imaymana hinapas, sapa p'unchay apana kaq hinapas. Kay ruranakunaqa qurimanta (cobre) rurasqam, graficakuna k'utusqa, chaymanta digital nisqawan llimp'isqa dibuhukuna churasqa. Hatunninkunaqa 30 chaymanta 24 chaymanta 2 milimitrukama, 50 chaymanta 60 chaymanta 2 milimitrukamam kanku. Kay kamachiyqa ñawpa pachamanta sunqu unanchaywan musuq rikch'aykunawan huñunmi, chaynapi Chinapa kawsayninman munakuyta apachimun.

The Recognition

About the A' Design Award Fierru Premiu

Be Genius Sumaq Kamachiy Rikch'aq A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Be Genius Sumaq Kamachiy Rikch'aq sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Be Genius Sumaq Kamachiy Rikch'aq yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging: 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags: Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology: Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge: In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research: Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration: The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration: The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow: Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents: 苏作登字-2023-F-00268212
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits: Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.