Star and Saic Oimt nisqap MG Next Generation Awtu Yanapaq Aplikasiyun diseñon

Star and Saic Oimt nisqap MG Next Generation Awtu Yanapaq Aplikasiyun diseñonqa Tinkinakuy Kamay Atipanakuy T'aqapi 2024 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriTinkinakuy· 2024

MG Next Generation Awtu Yanapaq Aplikasiyun

Star and Saic Oimt rurasqa

Mañakuq: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Tinkinakuy T'aqapi A' Design Award Quri Premiu Atipaq

53,370

Taripasqa Premio Atipaq

#159578 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

MG Next Generation Awtu Yanapaq Aplikasiyun nisqamanta

MG Next Generation nisqaqa awtuyuq runakunapaq yanapaq aplikasiyunmi, telefono celularkunapaq hinallataq yachaysapa relojkunapaqwan ruwasqa. Kay aplikasiyunqa achka suyupi kaq aplikasiyunkunata huk hatun pachantin ruruman huñun. Ruwayninkunataqa maypi kasqanman hina, imayna awtu kasqanman hinapas allichakuyta atin, chaymi sapa awtuyuqqa paypaq akllasqa herramientakunata chaskin. Kimsa tupupi awtu rikch'ayqa huk virtual garaje ukhupi rikuchikun, hinaspa hexagono nisqa widgetkunaqa marcapa riqsiyninman hina ruwasqa kanku. Guest mode nisqa watukuq ruwaywanqa awtu mana kaq runakunapas hatun ruwaykunata qhawariyta atinku, manaraq imatapas akllashaspa.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

MG Next Generation Awtu Yanapaq Aplikasiyun A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. MG Next Generation Awtu Yanapaq Aplikasiyun ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. MG Next Generation Awtu Yanapaq Aplikasiyun munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Etiquetakuna: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Ruway Tecnología: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Diseño Sasachakuy: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
T'aqwiy: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Kallpachay: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Llamk'ay Pacha: up to 6 month, China
Purichiy Puriy: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Huñu Runakuna: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Siq'i Hayñikuna: Star