Qullqi Rantiy Rikuchina · 2025
Morita Wds 2023 Rikuchina Wasi Ukhu
- A' Design Award Qullqi Premiu 2025 in Rantiy Rikuchina
- CLIENT: HAKUTEN Corporation
- Estimated Number of Design Views: 20,012
- Verification code 8C3AB89569 · Verify this award
Colors
About Morita Wds 2023 Rikuchina Wasi Ukhu
Morita Wds 2023 nisqaqa huk rikuchina wasi ukhum, kiru hampina qhapaq llamk'ana ruwaq empresapaq kamarisqa. Kay rikuchina wasi ukhuqa 32000 por 15000 por 4500 milimetro sayayniyuqmi. Kay disenoqa mana ruwasqakunallatachu rikuchin, aswanpas ruwasqakunapa qhipa kawsayninta willakun. Rakikuna t'aqasqa rikuchisqam kachkan, ukhu makinariakunataq ch'uya qhawana t'uqukunanta rikukun, sayayninkunapas rikuchisqam kachkan disenopa munayninta sut'inchanapaq. Perqa laqhakunaqa fierro raphi puchukunamantam ruwasqa, die cutting nisqawan kuchusqa qhipaman. Kay wasi hatarichisqaqa tornillokunallawanmi hap'ichisqa, mana laqasqa hampiwan, chayraykum llapan materialkuna musuqmanta llamk'achikuyta atin.
About the A' Design Award Qullqi Premiu
Morita Wds 2023 Rikuchina Wasi Ukhu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Morita Wds 2023 Rikuchina Wasi Ukhu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Morita Wds 2023 Rikuchina Wasi Ukhu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
- Dimensions & Packaging
- The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
- Tags
- Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
- Production Technology
- The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner. - Design Challenge
- Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
- Research
- We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
- Inspiration
- Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
- Project Duration
- The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
- Operation Flow
- On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow. - Image Credits
- Image #No1~5 : Photographer, Akira Arai.
