Nexus K'iti Marka Kawsay by Responsive Spaces

Nexus K'iti Marka Kawsay by Responsive Spaces is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Tinkinakuy Kamay Competition Category.

FierruTinkinakuy· 2025

Nexus K'iti Marka Kawsay

by Responsive Spaces

Client: DC Tower

A' Design Award Fierru Premiu Winner in Tinkinakuy Category

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Verified Award Winner

Verify Award Status for #162496

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nexus K'iti Marka Kawsay

Austria mama llaqtapi aswan hatun wasipi ukhupi, Vienna llaqtapi DC Torre nisqapi, chawpi k'itillapi, Responsive Spaces nisqa ruwaran huk marka k'iti chay wasipi chaninkuna rikuchinapaq: The Nexus nisqaqa qun huk t'inkuta samaynapaq, tinkuynapaq, musuqmanta tinkuynapaqpas. Kay medios instalación nisqaqa llamk'achin digital willaykunata, t'uqyayta, k'anchaytawan watukuqkunata apaykachinapaq huk rikuy kallpayuq puriyman, paykunapa sunkuwanmi chay wasipi sunqunwan tinkuchin. Huk yapasqa llank'anapaq interfaz nisqaqa saqin watukuqkunata kikinmanta tukuy imakunata taripanaykupaq. Digital yachaykunata rikuchkaspa, llimp'ikuna churasqa pacha tupachisqa k'anchay ruwaykunawan wasipi k'itikunata hunt'achinku.

The Recognition

About the A' Design Award Fierru Premiu

Nexus K'iti Marka Kawsay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Nexus K'iti Marka Kawsay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Nexus K'iti Marka Kawsay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Dimensions & Packaging: The room as the size of approximately 3 meters in width and 12 meters in length
Tags: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Production Technology: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Design Challenge: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Research: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspiration: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Project Duration: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Operation Flow: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patents: none
Team Members: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Image Credits: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ