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Mayday Fly to 2022 Concierto by B'in Live

Mayday Fly to 2022 Concierto by B'in Live is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Kushichiy Kamay Competition Category.


QullqiKushichiy· 2025

Mayday Fly to 2022 Concierto

by B'in Live

Client: B'in Live

A' Design Award Qullqi Premiu Winner in Kushichiy Category

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The Design

About Mayday Fly to 2022 Concierto

Maydaypa Fly to 2022 nisqanqa huk hatun takiy ñan puriy karqan Covid-19 unquy pachapi mana qhawaqkunayuq internet conciertonkumanta qhipaman. Kay rikuchiyqa huch'uy ensayo cuartupi qallarirqan, ch'usaq Estadioman astakurqan, chaymanta kawsaq qhawaqkunawan tukurqan, tukuy pacha wisq'aymanta normalidad nisqaman kutimuyta rikuchispa. Ñawpaq lujoso allichakuyninkunamanta hukniray kaspan, kay gira nisqapiqa ch'uya siq'ikuna runa sunqunkunata qawachispa, runaman qhawakuq yuyaykunata kallpachaspa ima pachamamawan sasachakuykuna, pandemia nisqawan tinkuq social sasachakuykuna, sapa p'unchaw kawsay, runakunapura tinkuykuna ima. Rikuchiykunaqa qhawaqkunaman sunquyuq kayta, sunqunkuta kacharichiq munanku, allin social yanapakuy ruwaspa

The Recognition

About the A' Design Award Qullqi Premiu

Mayday Fly to 2022 Concierto A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mayday Fly to 2022 Concierto ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mayday Fly to 2022 Concierto achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The concert depicts society's current state featuring six classic songs with plenty of on-location shots videos. Through these authentic visuals, it conveys that amidst societal turmoil, the best everyone can do is to excel in their own responsibilities, hoping for the day when normalcy returns. But there is still some benefit that the Earth's environment gains respite from human activities coming to a halt. By supporting each other, after the adversity passes, we will radiate beautiful smiles.
Dimensions & Packaging
The stage has the largest-ever 132-meter-wide LED screen and a 140-meter extended runway stage. The video content employs a parallel universe filming technique with split screens and intertwined stories, illustrating the invisible connections between two unrelated worlds. It symbolizes that despite social distancing or physical separation, the closeness of relationships remains intact as long as hearts are connected, prompting reflection and redefining relationships between people.
Tags
Mayday, Covid-19, Pandemic, Positive Energy, Strength, Mask, Hope
Production Technology
The concert merges classic songs with on-location shots and innovative program design, leading fans to reflect on pandemic experiences. Addressing environmental and humanistic concerns, it forges a deep audience connection and delivers optimism and positive energy.

Demonstrating Mayday's ability to connect through powerful visuals and heartfelt performances, the concert provides solace and hope, underscoring human resilience and unity in overcoming adversity. Showing music is healing and unifying power.
Design Challenge
Organizing a concert amid the pandemic is a daunting task. Every aspect of the performance is interconnected, so any change impacts the entire event. The pandemic's unpredictability and the halt on live events demand constant adjustments and quick responses. Under the belief that "Be the Strength You Need," the team meticulously plan the transition from online to in-person, striving for perfection in every detail. The sight of satisfied smiles and emotional tears from the audience validates their hard work.
Research
Be the Strength You Need. Transitioning from online to in-person, the concert owes its success to the efforts of society's fight against COVID-19. As it concludes, Mayday shares heartfelt reflections and counts down to the new year with fans. Dazzling fireworks were bidding farewell to the pandemic and resonating deeply with the audience. This concert signifies hope and unity in the post-pandemic era, setting a new standard for live events with its innovative fusion of music and visual artistry.
Inspiration
In 2020, due to Covid-19 lockdowns, social and large-scale events worldwide were halted. To uphold their annual "Mayday in May" tradition, Mayday hosted Taiwan's first no-audience online concert, "Mayday Live in the Sky," at Taipei Stadium. This groundbreaking event garnered over 40 million views, providing significant encouragement during uncertain times. As the pandemic eased, Mayday continued this concept with their Fly to 2022 tour, marking their return to live performances.
Project Duration
The project started in January 2022 in Taichung and toured around the world.
Operation Flow
Fans initially skeptical of the "missing" theme were deeply moved by the concert. The song "Braveness+Breakthrough Day", accompanied by visuals depicting people's daily struggles, evoked tears, particularly among those facing hardships. Through stage design, lighting, and the program, the concert expressed profound feelings of longing, transforming the unspoken words and unperformed songs of isolation into an unforgettable experience that inspired the audience with positive energy and courage to begin anew.
Team Members
Concert Director:YuHsuan Wu
Concert Associate Director:SihJie Chen
Production Manager:TungHan Yu
Visual Director:YenChih Chen / YuHsiang Cheng / KuanWen Chen
Visual Design:YenChih Chen / YuHsiang Cheng / HuanSheng Chiu
Stage Design:YiJou Lin
Lighting Design:HsiangLin Wu / SsuChi Chen
Laser Design:ChenChieh Hsia / YuTe Hsu
Live Sound Design:ChihYang Chuang / ShihChieh Huang / LeungKing Au / YenKai Chuang
Image Credits
B'IN MUSIC INTERNATIONAL LIMITED

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