No Excuse Cruzniyuq Willayqillqa by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Ayllu Kamay Competition Category.
FierruAyllu· 2025
No Excuse Cruzniyuq Willayqillqa
Client: ABC Design Communication
A' Design Award Fierru Premiu Winner in Ayllu Category
Verified Award Winner
Verify Award Status for #164278The Design
About No Excuse Cruzniyuq Willayqillqa
Kay cruzniyuq willayqillqap ruwayninqa kallpasapa hinaspa musuq yuyayniyuq yanapakuymi musyayta wiñachinankupaq ruraykunatapas kallpachinankupaq. Tinkuyniyuq rikchayninwan, kallpasapa qawaykunawan, allin yupay willakuykunawanqa allintam qawachin sasachakuypa usqhay kayninta. Runakunata sapankumanta llank'achispa, yanapakuyman ch'allikuspataq, kay ruwayqa tikraypa kallpachaqninmi, sapankama runakunata atiyniyuqman tikraspa warmikuna waqaychasqa kayninmanta chaymanta kaqlla kayninmantawan mana manchaspa rimaqkunaman tukuchinapaq.
The Recognition
About the A' Design Award Fierru Premiu
No Excuse Cruzniyuq Willayqillqa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. No Excuse Cruzniyuq Willayqillqa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta No Excuse Cruzniyuq Willayqillqa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions & Packaging
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Tags
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Production Technology
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Design Challenge
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Research
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiration
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Project Duration
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Operation Flow
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Team Members
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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