Qullqi Kawsay Hallpa · 2025
DH Seasons in Bloom Esmalte Insignia
- A' Design Award Qullqi Premiu 2025 in Kawsay Hallpa
- CLIENT: Donghu Group
- Estimated Number of Design Views: 35,597
- Verification code 2AF882C9C7 · Verify this award
Colors
About DH Seasons in Bloom Esmalte Insignia
Kay pisi qillqasqa esmalte insigniakuna Lets Art huñumanta artepa rikuchiyninwan llamk'anapaq allin kaywanpas tinkun, huk sapaq huñunapaq experienciata paqarichispa. Sapa imapis sumaq esmalte ruwaykunata rikuchin, tawa mit'akuna sapa kuti tikrakuq sumaq kayninkumanta hap'irispa: poqoy mit'a kawsayninmanta, ruphay mit'a q'uñi kayninmanta, ch'aqa mit'a hunt'asqa kayninmanta, chiri mit'a thakyasqa kayninmanta. Kuska, Pachamama muyuyninpa huk kuyuq siq'ita pintan, sapa mit'ata k'anchachispa, munasqa yuyariykunatapas waqaychaspañataq.
About the A' Design Award Qullqi Premiu
DH Seasons in Bloom Esmalte Insignia A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. DH Seasons in Bloom Esmalte Insignia ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. DH Seasons in Bloom Esmalte Insignia achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- The limited edition enamel series of badges designed and created by the Lets Art team cleverly combines art and practicality to bring a unique commemorative experience. Each badge uses exquisite enamel craftsmanship and is inspired by the beauty of the four seasons: the vitality of spring, the warmth of summer, the abundance of autumn, or the tranquility of winter, forming a flowing picture of the four seasons. These badges make every season shine in life, become a witness to precious memories
- Dimensions & Packaging
- Main Badge Dimensions: 38 × 38 × 2 mm
Four Seasons Badge (Each): 33 × 33 × 2 mm
Craftsmanship: Alloy Material + Enamel Coloring - Tags
- Seasons In Bloom, The Charm Of The Four Seasons, Enamel, badge
- Production Technology
- This Four Seasons badge collection is crafted from alloy and meticulously colored with enamel. Some badges feature up to eight custom colors, with exceptionally fine coloring areas that demand the highest level of precision. This intricate craftsmanship highlights both the artistry and dedication behind each piece.
- Design Challenge
- The most challenging aspect of this design project was the intricate coloring process, with each enamel badge requiring up to 6-9 spot colors in very small areas. With a total of over 40 color variations across the five badges, achieving the desired precision was technically demanding. To overcome this, we conducted numerous technical samples and iterations, refining the process and enhancing quality control. Ultimately, we successfully produced and delivered tens of thousands of sets on time for the group's 40th-anniversary event.
- Research
- To celebrate the group’s 40th anniversary, we conducted in-depth research through surveys and discussions to understand audience preferences. Moving beyond conventional corporate gifts, we created a unique enamel badge collection inspired by the four seasons, symbolizing vitality, change, and continuity. Inspired by the global trend of exchanging pins at major events to foster connection and belonging, the design enhances identity and emotional resonance. More than a keepsake, it strengthens engagement, serving as an elegant accessory that enhances brand culture at key events.
- Inspiration
- The design inspiration comes from modern people's love for exquisite life and beautiful things. Lets Art has created a limited edition enamel series badge with the theme of four seasons. It is not only a tribute to the beauty of nature, but also a tribute to the love of life.
- Project Duration
- This 40th anniversary cultural and creative project began in April 2024 in Shanghai, China. It was first unveiled at the 10th Donghu Food Festival on August 30, 2024, and officially launched to the public on October 28, 2024.
- Operation Flow
- The limited edition enamel badge can be worn on suits, formal attire, or accessories, serving as an elegant seasonal accent or a distinctive symbol for major events. As part of the group's culture, it is more than just a keepsake, it represents daily interactions, carries the brand's story, and connects employees and guests, commemorating meaningful moments together.
- Patents
- ©LETS ART
- Image Credits
- LETS ART HONG KONG LIMITED