Samiqman pasay
Toshiharu Kurisu - Scentmatic nisqap Kaorium Q'apay Musyana Yanapana diseñon

Toshiharu Kurisu - Scentmatic nisqap Kaorium Q'apay Musyana Yanapana diseñonqa Tinkinakuy Kamay Atipanakuy T'aqapi 2025 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.


QullqiTinkinakuy· 2025

Kaorium Q'apay Musyana Yanapana

Toshiharu Kurisu - Scentmatic rurasqa

Mañakuq: Scentmatic Inc.

Tinkinakuy T'aqapi A' Design Award Qullqi Premiu Atipaq

34,773

Llinphikuna

Diseñomanta

Kaorium Q'apay Musyana Yanapana nisqamanta

Kay tantanakuy rikuchiy sistema musuq ñanta qun q'apaykunata musyanaykipaq kusikuykunaypaq, q'apay simikunawampas huñunakuspa. AI kallpachaq Kaorium tecnologiata llamk'achispa, mayqinchus q'apaykunaq imayna kayninta rikuchin, ruwaqkuna kikinkuq musyayninkunata q'apaykunamanta ukhunchayta atinku, chaynallataqmi suti rimaykunata maskhayta atinku paykunaq hamut'ayninkunawan tupaqta. Chaywanmi tarinku q'apaykunata allinta kikinkuq sunqunwan tupaqta.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Kaorium Q'apay Musyana Yanapana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Kaorium Q'apay Musyana Yanapana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Kaorium Q'apay Musyana Yanapana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta
This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Tupukuna & P'istuy
External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Etiquetakuna
Kaorium, AI, fragrance, signage, device
Ruway Tecnología
Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Diseño Sasachakuy
When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
T'aqwiy
In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Kallpachay
This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Llamk'ay Pacha
The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Purichiy Puriy
Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patentekuna
Trademark (2023) 2022-082558 SCENTMATIC.Inc
Huñu Runakuna
producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Siq'i Hayñikuna
Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.

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