Quri Ukupi · 2025
Miniso Land Rantiykuna
by Xiang Li
- A' Design Award Quri Premiu 2025 in Ukupi
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Rantiykuna
Miniso Land nisqapa kimsa pisuyuq espacionpi, suqta hatun suyukuna kanku chaymanta qanchisyuq chunka imaymana marcakunawan kuska rurukuna imaymana IP pachakunamanta. Diseñadorkuna categoría imaymanakayninta chaymanta espacio allin llamk'ayninpa huñunakuyninta aypayanku imaymana situacional zonakunata churaspa, tradicional kutikuq rantiy experienciakunapa samaq kayninta harkaspa. Rosa pompas hina pakasqa cajayuq zonamanta, montaje visual efectoyuq hatun zonamanta, uywa zonakuna chaymanta q'apay zonakuna imaymana naturaleza sensacionkunawan, llamp'u zonakunakama willakuy pachaman yaykuq hina.
About the A' Design Award Quri Premiu
Miniso Land Rantiykuna A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Miniso Land Rantiykuna ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Miniso Land Rantiykuna munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
