Inside Out Wawakunapa Muyunan by Nao Fujimura

Inside Out Wawakunapa Muyunan by Nao Fujimura is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Wawa Ruraykuna Kamay Competition Category.

BurunsiWawa Ruraykuna· 2025

Inside Out Wawakunapa Muyunan

by Nao Fujimura

Client: Nao Fujimura

A' Design Award Burunsi Premiu Winner in Wawa Ruraykuna Category

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Verified Award Winner

Verify Award Status for #168108

View at A' Design Award Press Release Award Badge

Colors

The Design

About Inside Out Wawakunapa Muyunan

Inside Out nisqaqa huk wawakunapa muyunanmi, chaymi pukllanapaqpas allin. Kay muyunanqa yuraq caja ikllu-qumir kimsa chaki tiyanawan tupachisqam kachkan. Cajaqa huch'uy misaman tukunman wawapaq, otaq tiyanamanpas, chhaynapi tayta-mama wawantin kuska tiyayta atinku. Tiyanataqmi cajaman tawa ladunmantapas churakuyta atin, huk pukllay-tupasqa (puzzle) hina. Manam huk kaqllapi apaykachanapaqchu ruwasqa kachkan, aswanpas askha imaymanata ruwayta, hamut'ayta kusirichinmanmi. Yuraq ash sach'a k'aspiwan ruwasqam, carro-pintawan qhillichasqa, llamp'uyachisqa kachkan, tukuy k'uchunkunataqmi muyu-muyuchasqa kachkan, allin waqaychasqa apaykachanapaq.

The Recognition

About the A' Design Award Burunsi Premiu

Inside Out Wawakunapa Muyunan A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Inside Out Wawakunapa Muyunan sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Inside Out Wawakunapa Muyunan mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It can be used as a small stool and mini table set for children, or as a set of two stools for parents and children to use together.
The light green three-legged stool can be inserted from all four sides of the box and played with like a puzzle. There is no one right way to use it. The user can experiment with various ways of using the product in his or her own fun way, which brings out the pure imagination and intuition of the user.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 420mm
Tags: Toy, Colorful, Fun, Playfulness, Curiosity, Wonder, Adorable, Table, Stool, Kids
Production Technology: White ash wood was used as the material. In order to express the texture of a child's toy, it was solidly colored with car paint and given a fun and vibrant color scheme throughout.In order to eliminate the wood grain, the surface was polished many times with fine sandpaper to give it a fine and smooth texture.All corners are slightly rounded to make it safe for young children to handle.
Design Challenge: The biggest challenge in creating this product was to consider the dimensions so that one product could be used in various ways, such as as a table for children or a chair for adults. We considered the appropriate dimensions of the product based on ergonomics, and were conscious of not losing the overall cute, toy-like impression.
Research: We aimed to create a product that everyone, regardless of age or gender, could enjoy thinking about together and engage with with a sense of fun and freshness. We aimed for a mysterious shape that would not immediately reveal what the product is at first glance, and we were conscious of creating time for users to think about how to use it in their own fun way, just like playing with a toyThe outside of the box is simple white and the inside is bright green, making both children and adults want to take a peek inside.
Inspiration: This product was inspired by the shape of toys that children play with.
The older I get, the more I think that small furniture for children looks like cute toys.
We came up with a product that gives form to this lovely feeling.
Is this product furniture for children? Is it a big toy for adults to play with?
We aimed to create a flexible and unique product that both adult and children can think about and enjoy together, just as they would play with a toy.
Project Duration: The project started in June 2024 and ended in September 2024.
Operation Flow: This piece is an experimental product that is not only practical, but is also fun to use, as it explores how people feel and what actions they take when they see it. The unique, pop visuals will surprise and delight those who see it.
Appropriate dimensions have been considered, anticipating a variety of possible uses, and by deliberately not restricting it to a single use, it draws out the pure imagination of the person who will use it.
This product will further expand children's imaginations and stimulate the curiosity of adults as well.
Image Credits: [Image #1: Nao Fujimura, Inside Out, 2024]
[Image #2: Nao Fujimura, Inside Out, 2024]
[Image #3: Nao Fujimura, Inside Out, 2024]
[Image #4: Nao Fujimura, Inside Out, 2024]
[Image #5: Nao Fujimura, Inside Out, 2024]