Cheetos Cheesy Verse 2024 Chaypi Kaq Ruray: Chinkachiq Rikuchiy Kamachiy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Ukupi Kamay Competition Category.
FierruUkupi· 2025
Cheetos Cheesy Verse 2024 Chaypi Kaq Ruray: Chinkachiq Rikuchiy Kamachiy
by PepsiCo Design and Innovation
A' Design Award Fierru Premiu Winner in Ukupi Category
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The Design
About Cheetos Cheesy Verse 2024 Chaypi Kaq Ruray: Chinkachiq Rikuchiy Kamachiy
Qillqasqa Rimay: Cheetos Cheesy Verse 2024 nisqaqa Mexico City llaqtapi ruwasqa chinkachiq rikuchiy kamachiymi, chaypi runakuna ukhupi kasqankuta yuyaymanaspa tarikunku. Kimsa kaq ruraynin proyectoqa julio killapi 2024 watapi kicharikurqan, Chester Cheetah nisqa marka rikchaynin qhawachikuspa. Kay kamachiyqa purikuqkunata invitanmi chunka rakinasqa yachaykunata maskanankupaq, sapa kaqmi huk Cheetos mikhuywan tupasqa, chaypin kanku Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs, Popcorn ima. Sapa kikin lugar-qa paypa sutin yachayninwan, rikchayninwanpas kachkan. Saminchay, p'achakuna hinallataq mikhuykunapas kimsantin chawpi yuyaykunam llapa kamachiypi.
The Recognition
About the A' Design Award Fierru Premiu
Cheetos Cheesy Verse 2024 Chaypi Kaq Ruray: Chinkachiq Rikuchiy Kamachiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Cheetos Cheesy Verse 2024 Chaypi Kaq Ruray: Chinkachiq Rikuchiy Kamachiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Cheetos Cheesy Verse 2024 Chaypi Kaq Ruray: Chinkachiq Rikuchiy Kamachiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
- Inspiration
- Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.
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