Boson Zhang, Mingyan He and Chunhe Jin nisqap Fila Kids Amore Wawakunapaq Sapatukuna diseñon

Boson Zhang, Mingyan He and Chunhe Jin nisqap Fila Kids Amore Wawakunapaq Sapatukuna diseñonqa Wawa Ruraykuna Kamay Atipanakuy T'aqapi 2025 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiWawa Ruraykuna· 2025

Fila Kids Amore Wawakunapaq Sapatukuna

Boson Zhang, Mingyan He and Chunhe Jin rurasqa

Mañakuq: Fila Sports Co., Ltd.

Wawa Ruraykuna T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#169712 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Fila Kids Amore Wawakunapaq Sapatukuna nisqamanta

Fila Kids Amore nisqaqa wawakunapaq ruwasqa sapatum. Kay diseñoqa kuyakuywan marq'aykuy yuyaymanta paqarimun, iskay watanakunataq huñusqa kaspa huk sunqu hina rikch'ayta ruwanku. Iskay patmayuq planta chakip samayninta hinallataq kuyuyninta yanapan. Llamp'u TPU chawpi plantaqa chakip q'iwiyninman hina rin, ancha llañu goma hawapata plantataq takyayta yapan. Tempur nisqa materialqa llamp'uyachiyta, allin chayayta hinallataq takanakuypa hap'iyninta allinyachin. Samayta pasachiq, pachamamapi chinkaq materialkunapas, hinallataq antibacteriano ukhu p'achapas chakikunata ch'akillata waqaychanku. Allichay atina watanakunaqa wawakunata mana pipa yanapayninwan sapatunkuta wataykuyta atichinku, hawan patantaq atillalla pichanapaq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Fila Kids Amore Wawakunapaq Sapatukuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Fila Kids Amore Wawakunapaq Sapatukuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Fila Kids Amore Wawakunapaq Sapatukuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
Tupukuna & P'istuy: Main material: mesh/rubber/TPU
Etiquetakuna: Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
Ruway Tecnología: Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
Diseño Sasachakuy: The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
T'aqwiy: The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
Kallpachay: Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.
Llamk'ay Pacha: The project started in September 2024 in China and finished in January 2025 in China.
Purichiy Puriy: The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind. Additionally, the easy-to-clean upper allows parents to maintain the shoes effortlessly, keeping them fresh even after active play. Whether walking, running, or exploring, the shoes provide stable support and protection, allowing children to move freely and comfortably.
Huñu Runakuna: FILA SPORTS CO., LTD.
Boson ZHANG
Mingyan HE
Chunhe JIN
Yifei WANG
Zhengquan TAO