Teli Tiee Willakuy Pukllachiq by Leijing Zhou

Teli Tiee Willakuy Pukllachiq by Leijing Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Wawa Ruraykuna Kamay Competition Category.

FierruWawa Ruraykuna· 2025

Teli Tiee Willakuy Pukllachiq

by Leijing Zhou

Client: Zhejiang University

A' Design Award Fierru Premiu Winner in Wawa Ruraykuna Category

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Verified Award Winner

Verify Award Status for #172605

View at A' Design Award Press Release Award Badge

Colors

The Design

About Teli Tiee Willakuy Pukllachiq

Teli Tiee nisqaqa huk willakuy pukllachiqmi, wawakunawan machu payakunawan (kuraq runakunawan) huñunakunankupaq ruwasqa. Kimsa laya willakuy elemento kaqchakunam huk t'uqyuman churakun, chaymi kay makina sapa huñusqata reqsin, hinaspa tupaq willakuyta pukllachin. Huk palanka pañaman kuyuchisqa kachkan willakuyta tikrachinanpaq, ichaqa lluq'iman kuyuchisqaqa mosoq willakuyta grabananpaqmi kachkan. Grabasqa willakuykunataqa artificial intelligence-mi allichan, hinaspa sut'ichasqa willakuyman tikrachin, chaytaqmi rakichikuyta atin. Ukhunqa plastico wanaka k'ullumantawanmi ruwasqa, chaypitaq near field communication, Bluetooth, hinallataq huk pantalla electrónica-pas kachkan.

The Recognition

About the A' Design Award Fierru Premiu

Teli Tiee Willakuy Pukllachiq A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Teli Tiee Willakuy Pukllachiq sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Teli Tiee Willakuy Pukllachiq yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly.
Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing.
Dimensions & Packaging: 300mm*180mm*184mm
Tags: Inter-generational interaction, Story player, Emotional design
Production Technology: The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
Design Challenge: The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
Research: The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
Inspiration: In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.
Project Duration: The project started in April 2023 in China and finished in August 2023 in China
Operation Flow: When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
Team Members: Xinmiao Shen
Leijing Zhou
Xiaotong Guan
Menghan Li
Xiaofei Gong
Yuqi Wei
Jinjie Li
Qianyi Wang
Zihan Zhang