Terra Kuyuchisqa Pisi Kawsay Rikuchiy by Hugo Ferreira

Terra Kuyuchisqa Pisi Kawsay Rikuchiy by Hugo Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Antañikik Shuyu Kamay Competition Category.

QullqiAntañikik Shuyu· 2025

Terra Kuyuchisqa Pisi Kawsay Rikuchiy

by Hugo Ferreira

Client: Okdraw

A' Design Award Qullqi Premiu Winner in Antañikik Shuyu Category

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Colors

The Design

About Terra Kuyuchisqa Pisi Kawsay Rikuchiy

Terra nisqaqa huk kuyuchisqa pisi kawsay rikuchiymi, chaypin allpa ñut'u, gravedad nisqa aysay atiy, runaq ruwasqan thunisqa wasikuna ima aswan hatun rikuchikuqkuna kanku. Kay rikuchiyqa pichqa minutu hinam puriykachan, 2.35:1 nisqa aspecto ratio sayaywanmi ruwasqa, hinaspa Muay nisqa takiq huñupa E2 nisqa takinwanmi churasqa. Terraqa arquitectura ruwayman, tecnologíaman, ciencia ficción nisqa cinemanman, takiman ima yupaychay hinam rikuchisqa. Kay llamk'ayqa 3ds Max hinallataq Corona Renderer nisqakunawanmi ruwasqa karqan, Adobe nisqa programakunawantaq allichasqa hinaspa llimp'inkuna allichasqa karqan. Kuyuchiy, cámara nisqa apay, k'anchachiy imapas makillawanmi ruwasqa karqan, chaymantataq takanakuykuna, t'uqyaykuna, raqrakuna imaqa plugin nisqakunawanmi rikch'achisqa karqan. Brutalista nisqa rikch'aykunam qhaway ñanninta pusarqan.

The Recognition

About the A' Design Award Qullqi Premiu

Terra Kuyuchisqa Pisi Kawsay Rikuchiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Terra Kuyuchisqa Pisi Kawsay Rikuchiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Terra Kuyuchisqa Pisi Kawsay Rikuchiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terra is a short animation film, based on a what if kind of story, where, dust, gravity, and man made ruins are the protagonists.
Terra was written for the music E 2 of the band Muay - a music written inicialy for the live Soundtrack for the movie Earth (Terra), of Aleksandr Dovzhenko.
Terra attempts to be an honest homage to architecture, technology, sci-fi movies, and music.
Dimensions & Packaging: Length: 5.20 min
Type of film: CG Animation
Aspect Ratio: 2.35:1
Music: E2 by Muay
Tags: music, video, short film, brutalism
Production Technology: We wanted to implement as much of our daily work flow as possible, so our setup did not deviate much from the industry standard. We used 3ds Max with Corona Renderer, and
Adobe After Effects and Premiere for editing and color correction.
Our approach was straightforward, with us solving problems as we encountered them and
embracing limitations as part of the creative process. We were more concerned with the results than with realistic physics – if it looked good, me would move on. All the animation, camera work, and lighting were done by hand. The only exceptions were the rock collisions, explosions, and cracks, for which we used the Phoenix FD plugin and tyFlow to simulate various effects.
Design Challenge: Curiously enough, the most difficult part was probably working free from the constraints of a client: with endless possibilities, it is hard to establish boundaries. Between the music, story, and visuals, it was not easy to strike the right balance. Occasionally, we went too far while experimenting and had to dial it down a notch.
Research: Terra finds its primary inspiration in a fusion of Sci-Fi movies, utopian ideals and stories, music, ancient machines, the solidity of rocks, and the aesthetic of brutalism.As we were not used to work with this aesthetic, we submerged ourselves in movies like 'The
Tragedy of Macbeth, Lighthouse, and Sin City. We also consulted the photography of Saul Leiter
and Sebasião Salgado. All of these references helped us to understand how, in the absence of
color, we can use contrast as a shaping, and eye-guiding tool. Consequently, lighting direction,
camera movement, and post-production went hand in hand at all times.
Inspiration: Terra finds its primary inspiration in a fusion of Sci-Fi movies, utopian ideals and stories, music, ancient machines, the solidity of rocks, and the aesthetic of brutalism. Examples:
Project Duration: This project started in August 2022 and was finished in February 2023. Was writen, directed and produce on our studio, with the help of Rebus Farm.
Operation Flow: Watch it and listen to it.
Patents: Copyrights belong to Okdraw, 2025.
Image Credits: Written, Directed and Produced by: Okdraw
Music by: Muay