R400 CD Waqachiq (CD Player)

Press Kit

Unique Properties

As an entry-level CD player, R400 brings the cultural value of CD music back to the public.In an era when physical interaction is becoming increasingly scarce, this product's "return to physical interaction" gives users a fresh experience, giving it a unique advantage in the current market, which can stimulate market potential.
The rounded contour brings a sense of warmth, and a variety of color options and detachable modular accessories greatly enhance user personalized needs and product fun.

Dimensions & Packaging

Width 161 mm x Depth 161 mm x Height 37 mm

Tags

Innovating CD music culture,modular design,circular design,flexibility,upgradability,repairability,multiple usage scenarios

Production Technology

With a fully modular design, all modules can be recycled and reused in the same series of products or original products, and all parts use standardized parts and easy-to-disassemble structures, which increases durability and product life, while also being flexible, upgradeable and repairable.

Design Challenge

The biggest challenge is to innovate CD music culture in the new era through design and integrate the concept of modular design. At the same time, it must conform to the aesthetics and consumption psychology of the new consumer groups in the new era, so that this design can be applied to more diverse usage scenarios.

Research

We have conducted in-depth research on the classic designs since the first CD player in 1982, especially in terms of its precise sound performance and operating experience. At the same time, we have also conducted diversified research on current consumer groups, hoping to add modern elements to the design to make the product more aesthetically appealing, reflecting technological progress and environmental sustainability.

Inspiration

Since the 2020s, with Gen Z audience re-pursuing the retro way of listening to music and the KPOP market with a market share of more than 5 billion US dollars keeps promoting CDs, CD culture becomes viral The world's top KPOP music companies design more exquisite and collectible CD packaging.
Therefore, we hope to bring the past CD music culture into the new era, and hope that this CD player can cater to the huge market demand while meeting the characteristics of the new market population.

Project Duration

The project started in April 2023 in Shenyang, ended in August 2023 in Shenyang, and was launched in China in September 2023.

Operation Flow

Different from the touch screen interaction that can be seen everywhere, "return to physical interaction" has become a rare advantage for this product to stand out.

The concave surface and the recognizable color of the play button make the product easier to use and comfortable. The design of the sinking charging compartment can effectively prevent the charging head from bending. It has two connection methods: wireless connection and wired connection, which can meet diversified usage needs.

Patents

Copyrights belong to Shenyang Orgdot Design Co., Ltd.,2023

Image Credits

Image #1: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R400, 2024.
Optional Image #1: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R400, 2024.
Optional Image #2: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R400, 2024.
Optional Image #3: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R400, 2024.
Optional Image #4: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R400, 2024.
Video Credits: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R400, 2024.