Akbank Service Design Team nisqap Nextgen Sme Ñawpaq Ruray: Phygital Rantikuqta Chaskiy Yachay diseñon

Akbank Service Design Team nisqap Nextgen Sme Ñawpaq Ruray: Phygital Rantikuqta Chaskiy Yachay diseñonqa Yanapay Kamay Atipanakuy T'aqapi 2026 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiYanapay· 2026

Nextgen Sme Ñawpaq Ruray: Phygital Rantikuqta Chaskiy Yachay

Akbank Service Design Team rurasqa

Mañakuq: Akbank T.a.Ş

Yanapay T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#181933 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Nextgen Sme Ñawpaq Ruray: Phygital Rantikuqta Chaskiy Yachay nisqamanta

Qillqasqa Willakuy: Akbank Servicio Design llamk'aq huñuqa rantikuqkunata digitalman tikrachiyta hinaspa hukniray ruraykunata huk platformallapi huñun, phygital yuyaywan sucursalkunamanta hawapi haykunapaq. Wak llalliqkunawan tupachispaqa, sapa runaman kaqman hina askha-ruray k'uskuykuna huk purillapi qusqa, kaykunawan 7 ruraykama digitalpi kallpachay atikun. Papil hinaspa ukhu kawsay chinkachisqa digital contratota chaskichiywan, kayqa ñawpaq kaq móvil ruray musuq yachay hina reqsichisqa. Rantikuqwan tuparuyta astawan ukhunchanapaq hinaspa rantikuypi allin ruwayta hatunyachinapaqpas, qullqi qumuywan rantikuy ruray llamk'achisqa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Nextgen Sme Ñawpaq Ruray: Phygital Rantikuqta Chaskiy Yachay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Nextgen Sme Ñawpaq Ruray: Phygital Rantikuqta Chaskiy Yachay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Nextgen Sme Ñawpaq Ruray: Phygital Rantikuqta Chaskiy Yachay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
Tupukuna & P'istuy: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
Etiquetakuna: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
Ruway Tecnología: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
Diseño Sasachakuy: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
T'aqwiy: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
Kallpachay: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
Llamk'ay Pacha: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
Patentekuna: Copyrights belong to Akbank T.A.Ş, 2026.
Huñu Runakuna: Service Design and Process Development Team, Staff Channel Design Team
Siq'i Hayñikuna: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.