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Bank Julius Baer Fiesta Suñay by Rose Lee and Ernie Keung

Bank Julius Baer Fiesta Suñay by Rose Lee and Ernie Keung is a highly esteemed winner of the very prestigious 2026 A' Design Award Quri Premiu in Quykuna Kamay Competition Category.


QuriQuykuna· 2026

Bank Julius Baer Fiesta Suñay

by Rose Lee and Ernie Keung

Client: Count To Ten

A' Design Award Quri Premiu Winner in Quykuna Category

Colors

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The Design

About Bank Julius Baer Fiesta Suñay

Kay pavorreal hina red crowned crane nisqamanta paqarichisqa, kay limitasqa Chino Musuq Watapaq huñusqa churakuykuna iskay yupaychasqa unanchakunata huk hukllachasqa llumpaqchayman tikran. Kay huñusqaqa allin kaq huk tote nisqawan, signatura twilly nisqanwan, huk wayaqawan, puka p'uytukunawan (imaymana pisqu hina waytawan churasqa), chaymanta huk qillqasqa mayt'u kartawanwan hunt'asqa. Huk allichasqa llimphi puka, pisipa quri, chaymanta anqas puka moire nisqawan fiesta k'anchariyta upalla sumaq kayninwan pantiyan, imaymana kaq allin ruwanakunata sumaq llimphi arte kaymanraq wichachin.

The Recognition

About the A' Design Award Quri Premiu

Bank Julius Baer Fiesta Suñay A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Bank Julius Baer Fiesta Suñay ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Bank Julius Baer Fiesta Suñay munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Dimensions & Packaging
The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Tags
Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Production Technology
The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Design Challenge
Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Research
Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiration
Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Project Duration
January 2026 in Singapore and Hong Kong
Operation Flow
The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Patents
Copyrights belong to Count To Ten
Team Members
Rose Lee
Ernie Keung
Irene Man
Image Credits
Count To Ten

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