Acorde & Co. nisqap Elogio de la Sombra de Buenos Aires Rikuchiy Wakichiy, Rikuy Riqsichiy diseñon

Acorde & Co. nisqap Elogio de la Sombra de Buenos Aires Rikuchiy Wakichiy, Rikuy Riqsichiy diseñonqa Kawsay Hallpa Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiKawsay Hallpa· 2026

Elogio de la Sombra de Buenos Aires Rikuchiy Wakichiy, Rikuy Riqsichiy

Acorde & Co. rurasqa

Mañakuq: Acorde & Co.

Kawsay Hallpa T'aqapi A' Design Award Burunsi Premiu Atipaq

6,465

Taripasqa Premio Atipaq

#182560 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Elogio de la Sombra de Buenos Aires Rikuchiy Wakichiy, Rikuy Riqsichiy nisqamanta

Elogio de la Sombra de Buenos Aires nisqaqa Centro Cultural Borges wasipaq ruwasqa huk sapaq kitipi rikuchiywan rikuy riqsichiywanmi. Kay rikuchiyqa chunka iskayniyuq huchuy rikch'aykunata rikuchin, Buenos Aires llaqta chawpipi sapa p'unchaw kawsaymanta, Jorge Luis Borgespa huk harawinmanta hamuq yuyaywan. Papelmanta kuchusqa siq'ikunaqa huch'uy t'uquchakunayuq muyu churanakunapi churasqa kanku, chaykunam k'anchachin hinaspa llanthunkunata rikuchin. Kay churakuyqa pichqa qhatu qhawanakunapi tarikun. Institución willka waqaychanamanta qillqa unanchakunataqa digitalman tikrasqa karqan sutikunapaq, riqsichiykunapaq hinaspa ñit'isqa qillqakunapaq. Huk pukllana microsituman chayakun qhawanakunapi kaq huk codewan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Elogio de la Sombra de Buenos Aires Rikuchiy Wakichiy, Rikuy Riqsichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Elogio de la Sombra de Buenos Aires Rikuchiy Wakichiy, Rikuy Riqsichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Elogio de la Sombra de Buenos Aires Rikuchiy Wakichiy, Rikuy Riqsichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Tupukuna & P'istuy: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Etiquetakuna: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Ruway Tecnología: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Diseño Sasachakuy: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
T'aqwiy: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Kallpachay: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Llamk'ay Pacha: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Purichiy Puriy: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Patentekuna: Copyrights belong to Acorde & Co., 2026
Huñu Runakuna: Acorde & Co.
Siq'i Hayñikuna: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.