Jojo Yuyaysapa Makina Kawsay-masi Pukllana by Jingdong Own - Brand Design Team is a highly esteemed winner of the very prestigious 2026 A' Design Award Qullqi Premiu in Pukllana Kamay Competition Category.

QullqiPukllana· 2026

Jojo Yuyaysapa Makina Kawsay-masi Pukllana

by Jingdong Own - Brand Design Team

A' Design Award Qullqi Premiu Winner in Pukllana Category

20,028
Verified Award Winner
Verify Award Status for #182673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jojo Yuyaysapa Makina Kawsay-masi Pukllana

Jojo nisqaqa warmakunapaq yuyaysapa makina (inteligencia artificial) kawsay-masi pukllanam. Llamp'u kurkunqa recyclasqa plush llamp'u awakunamanta ruwasqam. Huk rimay sistemaqa achka simikunapi rimanakuyta yanapanmi. Yuyay ruwayninwan Jojoqa pachaq purisqanman hina huk sapaq kayninta wiñachinmi. Huk uchuy qhawachina pantallam kuyuq ñawikunawan sunqu kayninkunata rikuchin. Elektroniku partikunapa muyuriqninpi silicona qatanaqa pukllanata llamp'ullata hap'inapaq waqaychan, chay qatanapi kicharisqa t'uqukunataq mikrofonota parlachiq wasitawan (altavoz) allinta llamk'achin. Jojoqa 10.5 por 9.5 por 10.5 centimetrokunam sayayninpi, 159 gramotam llasan, hinaspa churakuna accesorio hinam apakuyta atikun.

The Recognition

About the A' Design Award Qullqi Premiu

Jojo Yuyaysapa Makina Kawsay-masi Pukllana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Jojo Yuyaysapa Makina Kawsay-masi Pukllana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Jojo Yuyaysapa Makina Kawsay-masi Pukllana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimensions & Packaging: 10.5×9.5×10.5cm 159g
Tags: AI,Electronic Pet ,Plush Toy
Production Technology: Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Design Challenge: For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Research: Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiration: This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Project Duration: Started in Beijing and Shanghai in China 2026
Operation Flow: Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Team Members: JingDong Own-Brand Design Team