Care for Mom to Be Llapa Runapa Yachaynin Kamachiy by Seyon Kim

Care for Mom to Be Llapa Runapa Yachaynin Kamachiy by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Ayllu Kamay Competition Category.

BurunsiAyllu· 2020

Care for Mom to Be Llapa Runapa Yachaynin Kamachiy

by Seyon Kim

Client: Seyon Kim

A' Design Award Burunsi Premiu Winner in Ayllu Category

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Verified Award Winner

Verify Award Status for #87971

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Colors

The Design

About Care for Mom to Be Llapa Runapa Yachaynin Kamachiy

Wawachakuq Mamapaq Qhawariy nisqaqa, purichkaq wiksayuq warmikunapa munayninkunamanta llapa runapa yachananpaq kamachiymi kan. Kay kamachiyqa hukkaq purikuqkunata mañarikun trenpi tiyanapaq utaq karruta churanapaq huk kitita quyta. Rikuchiy hallch'aynin huk unanchamanta wiñan, chaypin wiksayuq runapa rikchayninwan sunqupa rikchayninwan tupachisqa kachkan, wiksayuqkuna kayta hinallataq qhawariyta rikuchispa. Wiksayuqkunawan tupachisqa awqasqa llimp'ip rantinpi, pukawan qillu tupachisqa qhunuq llimp'i llimp'ichasqa kachkan. Estacionkunapi hinallataq karru churana kitikunapi, cartelkuna hinallataq qillqasqa subway boletokuna kay unanchawan apachikun.

The Recognition

About the A' Design Award Burunsi Premiu

Care for Mom to Be Llapa Runapa Yachaynin Kamachiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Care for Mom to Be Llapa Runapa Yachaynin Kamachiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Care for Mom to Be Llapa Runapa Yachaynin Kamachiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim