Tomorrow Lab Ruraykuna Pacha Kamachiy by Hong Kong Trade Development Council

Tomorrow Lab Ruraykuna Pacha Kamachiy by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Raymi Kamay Competition Category.

QullqiRaymi· 2020

Tomorrow Lab Ruraykuna Pacha Kamachiy

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Qullqi Premiu Winner in Raymi Category

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Verified Award Winner
Verify Award Status for #89982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tomorrow Lab Ruraykuna Pacha Kamachiy

Tomorrow Lab kaqqa huk ruraykuna pacha kamachiymi, Centrestage nisqapaq ruwasqa, chayqa Hong Kong Convention and Exhibition Centre nisqapi tawa p'unchawpaq churasqa p'acha ruraymi. Kay kamachiyqa kimsa huñusqa kitikunata harkan: yaykuna pampa, chawpi rikuchiy, chaymantapas exhibición wasi ukhupi purina puriykachana. Hamuq pacha industria laboratorio yuyayta tukuy kitipi churakun. Kuyuq robótico rikrakuna chaymantapas conveyor banda rikuchiykuna p'acha marcakunata rikuchinku. Chay hatun ruwaykunaqa hawa kitipi ñawpaqmanta ruwakurqan, kimsa p'unchawpitaq huñusqa karqan. Ch'usaq metal kaqkunaqa ruraykuna qhipaman kutichisqa karqan, alfombrakunapas allpaman kutiy atinapaqmi karqan.

The Recognition

About the A' Design Award Qullqi Premiu

Tomorrow Lab Ruraykuna Pacha Kamachiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Tomorrow Lab Ruraykuna Pacha Kamachiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Tomorrow Lab Ruraykuna Pacha Kamachiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Dimensions & Packaging: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Tags: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Production Technology: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Design Challenge: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Research: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Inspiration: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Project Duration: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Operation Flow: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.