Hong Kong Houseware Fair 2019 Primary Function: Ruray Churana by Hong Kong Trade Development Council

Hong Kong Houseware Fair 2019 Primary Function: Ruray Churana by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Raymi Kamay Competition Category.

QullqiRaymi· 2020

Hong Kong Houseware Fair 2019 Primary Function: Ruray Churana

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Qullqi Premiu Winner in Raymi Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Kong Houseware Fair 2019 Primary Function: Ruray Churana

Hong Kong Houseware Fair 2019 nisqaqa huk ruray kamachiymi, Hong Kong Convention and Exhibition Centre nisqapi rantikuy hatun kacharikuypaq kamachisqa. Kay kamachiyqa kimsa kitikunata riqsichin: yaykuna wasi punkupi napaykuy churana, kacharikuy hatun wasipaq yaykuna churana, hinaspa sapaqchasqa muyuriq willakuy rikuchinapaqpas. Napaykuy churanaqa 30 iskay kuchu metrota tupun, 5 metrota sayaynin, hinaspa huk hatun LED qawana pantallata charin. Ruranakunaqa kaykunam: kutichinalla aluminio kamay, LED wachi k'anchaykuna, acrílico p'anakuna, hinaspa allpaman kutiy atiq alfombra. Ruray muyuriq willakuymanta hurqusqa llimphikuna hinaspa rikch'aykuna kimsantin kitikunata t'inkichin.

The Recognition

About the A' Design Award Qullqi Premiu

Hong Kong Houseware Fair 2019 Primary Function: Ruray Churana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hong Kong Houseware Fair 2019 Primary Function: Ruray Churana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hong Kong Houseware Fair 2019 Primary Function: Ruray Churana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions & Packaging: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tags: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Production Technology: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Design Challenge: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Research: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Project Duration: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Operation Flow: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.